Designer Cassie Adams is rebranding her Cassie Adams Designs business to highlight her triple talent as an artist, interior designer and product designer — all with the goal of bringing “the happy perfect” to clients’ and consumers’ homes.

An artist by training, Adams’ career led her to interior design, which has been her focus for many years. Her rebranding with a new website is a way for Adams to be a go-to resource for other interior designers, providing them with artwork and textiles for their clients’ projects. She also hopes it will be a launching pad for partnerships with home furnishings brands.

“Integrating art into interior design is so, so important to me,” she says. “With my new brand’s emphasis on artwork and textiles, I am eager to collaborate with designers and businesses and share my art expertise and designs through great partnerships. I am enthusiastic about the prospect of creating signature collections and showcasing my distinctive designs with leading brands.”

Fast forward to March 2020. Adams and her husband are moving from Washington, D.C., to Raleigh, North Carolina — with their things arriving the day that schools and nonessential businesses closed throughout the state in an early effort to stem the spread of Covid-19. They had a young son, Henry, and would have daughter, Beatrice, in April 2021.

It was a busy time in their lives, but also strangely still because of the pandemic. Like others, Adams took some time to reevaluate her career. In her head was the voice of one of her earliest and biggest cheerleaders, an aunt who had long encouraged her to pursue her art and who had died in an accident in 2018.

“It hit home during the pandemic when everyone was kind of in their own bubble: Maybe I want to focus on something else I really love and would like to share with others,” Adams says. “… I’d been super, super busy with (interior design) clients but I thought, ‘I want to make some space for my art and for myself. Why wait any longer?’”

Her artwork these days combines detail photographs taken from physical paintings and collages with digital drawings. As her new website explains, “these are done by hand with a stylus using mixed media elements from pencil and marker to pastel and oil crayon, creating beautifully layered works.” In a section of the site, Adams shows how each layer comes together and then reveals a final piece.

Bringing it all together

Through her rebranding, Adams brings all her creative outlets together. The website features her artwork (limited edition, one of a kind and open edition), her full-service interior design (from a single room to an entire home) and her textiles, including fabric yardage. Many of her fabric designs are based on her paintings or drawings. Others are inspired by traditional patterns but updated.

Adams is also introducing a line of pillows in three sizes. Both the pillows and her custom fabrics are made of 100% Belgian linen from Adaptive Textiles in West Chester, Pennsylvania. “All they do is fabric, and they have really gorgeous grounds,” she says. “I love the way they feel, and I can get the colors just the way I want, which is so important to me.”

The pillow launch has been slightly delayed so that Adams could get the photography just right. The timing, now set for spring, has become one of those “happy perfect” moments Adams likes to create. “People always feel this sense of rejuvenation in the spring: You want to update your house, even if it’s in little ways. Pillows are a perfect way to do that.”

Adams’ artwork is printed by JW Image Co. in Raleigh, that, like Adaptive Textiles, produces “colors that are really just beautiful,” Adams says. Soon she’ll offer an option for torn edges on her artwork, making a piece perfect for floating in a frame.

In the coming months, Adams also will be solidifying some partnerships and embarking on an effort to give back to her community by supporting an arts education organization. “I’m really excited about finding the right organization to work with and finalizing that. It’s very important to me to give back to the community,” she says. “It is such a joy and a privilege to get to make art — to do something I love and adore.”