Retail

Joon Loloi is a second-generation, family-owned home brand offering a broad assortment of high-quality furniture, decor, lighting, art, and textiles designed to help consumers create beautiful, personalized spaces. Born from the 20+ year legacy of Loloi Rugs, Joon Loloi builds on the family’s expertise in home design while expanding into entirely new product categories. The brand offers two distinct pricing tiers, one for consumers and one for trade professionals, with no crossover in products or pricing with Loloi’s traditional trade-focused business model.

The new Brooklyn store goes beyond pottery, showcasing East Fork’s evolution into a lifestyle brand with a wide range of home goods and accessories for the kitchen, entertaining, and beyond. In addition to their iconic ceramics, customers can now shop functional art pieces like block-printed napkins, textural hand-woven runners, fluted glassware and minimalist flatware designed with comfort in mind.