This week I Design News Now Editor in Chief Courtney Porter sat down with Pamela N. Danziger, internationally recognized scholar on The American Affluent and consumer buying habits to discuss the state of the luxury market. Their wide-ranging conversation covers:
- Opportunities for manufacturers and interior designers to grow with their consumers’ incomes
- Which home furnishings brands have the name recognition and trust from consumers with household incomes of $400k+
- How manufacturers and interior designers need to brace themselves for a down market by moving from “growth mode” to “profit mode”
- Why she thinks Banana Republic should stay in their lane
- And why the quiet luxury “trend” is here to stay
Click play on the video below to watch the discussion:
About Pamela N. Danziger
Speaker, author, and market researcher, Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. She founded research firm Unity Marketing in 1992 and is principal with The American Marketing Group and consultant with Affluent Consumer Research Company. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 and was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a contributing columnist to The Robin Report and a senior contributor on Forbes.com.
Prolific writer and blogger, she’s author of eleven books, including Meet the HENRYs: The Millennials that Matter Most to Luxury Brands and her new book with co-author Ken Rohl, The Corporateneur Plan: Your Roadmap from Mid-Career Professional to Entrepreneur. Pam holds a B.A. in English Literature from Pennsylvania State University and a M.L.S. from University of Maryland. Pam leads with research to provide brands with actionable insights into the minds of their most profitable, high-potential customers.