Expansion strategies
Designer Hillary Cohen shares her journey from working at prestigious firms like Roman and Williams to founding her own design practice, HCO Interiors. With over 15 years of experience working on high-profile projects for celebrity clients, Cohen discusses the challenges of building her own portfolio, pricing strategies for new designers, and the evolving demand for multi-functional, functional designs in luxury interiors. Watch the full interview for insights on navigating the transition from employee to independent designer, client trust, and creating meaningful, personal projects.
Whether you’re a manufacturer refining your marketing approach, a designer seeking to understand your go-to brands, or a design enthusiast, this conversation offers a compelling look into the strategies driving one of the industry’s most respected names.
Hudson Valley Lighting Group (HVLG), the one-stop-shop for the most comprehensive selection of lighting, is thrilled to announce the expansion of its headquarters in Wappingers Falls. The project, which spanned nearly 15 months and employed over 35 local contractors, has added an impressive 16,000 square feet to HVLG’s office space, creating new workstations and a brand new product design studio to further solidify the company’s presence within and commitment to the Hudson Valley community.
This week I Design News Now Editor in Chief Courtney Porter sat down with Pamela N. Danziger, internationally recognized scholar on The American Affluent and consumer buying habits. Their wide-ranging conversation covers:
Opportunities for manufacturers and interior designers to grow with their consumers’ incomes
Which home furnishings brands have the name recognition and trust from consumers with household incomes of $400k+
How manufacturers and interior designers need to brace themselves for a down market by moving from “growth mode” to “profit mode”
Why she thinks Banana Republic should stay in their lane
And why the quiet luxury “trend” is here to stay