OWIU Goods

Abode abroad: Tokyo design guide

After the Elle Decor Design Walk in Tokyo this month, I wanted to share some of the highlights with the readers here at DNN and explore my unique findings beyond the designated Design Walk’s path. Read on for Tokyo twists on familiar US and EU design staples, unique retail and showroom models, and of course aesthetic inspiration you won’t find anywhere else.

Holiday gift guide: by designers, for designers

From Salone del Mobile to Shoppe Object at High Point, each of the products in our holiday gift guide was selected by designers, for designers. With a focus on functionality, uniqueness, and aesthetic appeal, each of the products in our holiday gift guide are poised to inspire and elevate the creative spirits of designers from all disciplines.

OWIU Goods sells experiences not products

Tomoko Imade Dyen’s tea omakase was detailed and intimate and elegant and while she is not a designer nor a potter, she became a “main character” that night in telling the “story” of OWIU Goods. Without characters helping tell the story and show how to use the products in new and interesting ways, you can limit growth and miss out on reaching potential consumers. Sometimes finding those characters is obvious. In this case, Tomoko is an expert in elevated culinary experiences, helping to market to those who appreciate them too and can use OWIU Goods to enhance their own everyday culinary experiences.