Product Spotlight: Migliore+Servetto for NEUTRA

With 140 years of experience in the supply and processing of marble and natural stone, NEUTRA carries on its legacy by presenting new collections of furniture of high design, which borrow the language and values of architecture. Proposals distinguished by a strong personality, which focus on the poetic language of nature, are signed by prestigious international designers: atelier oï, Draw Studio, Foster + Partners, Gabriele e Oscar Buratti, Mario Bellini, Nespoli e Novara, and Zaha Hadid Architects and most recently: new Migliore+Servetto.


Migliore+Servetto 2024 COLLECTION

With a timeless elegance approach, Migliore+Servetto designed a new collection for NEUTRA which is a step forward in the research of matter and its vibrations. This journey began at Milan Design Week 2023 and has continued under the brand’s creative direction.

The series comprises three new mirrors with marble and metal elements that, through dancing reflections, amplify the perception of matter, enhancing rooms’ forms and surfaces. 

The collection’s elements are not just furnishing accessories but installations that merge storage compartments’ functionality with a strong aesthetic value. They enrich the living space, creating sophisticated and inviting atmospheres. 

This range of furnishings alternates reflective surfaces and backdrops finished in exquisite materials which combine with the components’ tactile qualities, in an interplay of textural and visual resonances. 

With their versatility, they are suitable for different home environments and equipped with integrated lighting, mimicking theatrical illumination that creates highlights and calculated pauses, for distinct fields of diffused light. This brings a theatrical effect to different home environments. 

DIMA Mirror designed by Migliore+Servetto

DIMA is a rectangular aluminium mirror with a sophisticated geometric frame which uses the alternation of full and empty spaces, as an object that evolves on multiple levels of depth. Reclaimed marble inserts of different sizes (ranging from three to seven) are illuminated by a grazing light, enhance the frame and emphasise the mirror’s three-dimensional appearance. 

With its Champagne finish frame and red Travertine inserts in 200 x 80 x 15 cm size, it is available upon request in a broad range of finishes, stone or metal, and dimensions.

VIVERA Mirror designed by Migliore+Servetto

VIVERA stands as an imposing round mirror, measuring 175 cm in diameter and 20 cm in depth, crafted from smoked glass and steel with a calamine finish. It has a storage compartment with a large handle made from mixed Cipollino marble (190 cm), which directs the sliding door’s movement. 

VIVERA features built-in lighting: as the sliding door opens, it exposes a first light that directly brightens the face. Additionally, a second grazing light on the left side lights up the compartment and the marble backdrop, while a wall-washer light behind the mirror creates a gentle and dramatic glow along the object’s edges.

CAVO Mirror designed by Migliore+Servetto

The CAVO mirror features a large light disc with a 175 cm diameter, complemented by a bronzed copper semi-sphere cap with a 40 cm diameter, which encloses the primary light source. This casts a reflective glow onto the face. 

A painted metal casing with a shaded copper finish covers the structure and enhances its depth, recalling a conical shape. An LED strip positioned at the back of the mirror broadens and diffuses the light angle.

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NEUTRA is a design company that traces its roots to 1880 in Italy, in the heart of Brianza, specialising in the supply and processing of marble and natural stone. With more than 140 years of history, the brand is known and appreciated for its knowledge in the production of furniture with a minimalist and rigorous style. Products and furnishing accessories are made with sartorial care using the company’s technological expertise and profound knowledge of materials which are focus of its collections.

In 2022 NEUTRA’s development reached an important turning point, when the brand was acquired by Emanuele Chicco Busnelli, son of Piero Ambrogio Busnelli, the historic B&B Italia founder. B&B Italia is one of the most innovative companies in the Italian and international furnishing scene. Chicco Busnelli’s ownership provides new vitality and initiates a research process into “timeless elegance” – a new generation of furnishings in marble, stone and other materials, distinguished by a strong personality. This is an important evolution marked by the new creative direction entrusted to Migliore+Servetto design studio.

About Migliore+Servetto

Migliore+Servetto, founded in 1997 by Ico Migliore and Mara Servetto, is an Italian design studio based in Milan that has carried out more than 800 projects in 21 countries, winning prestigious international awards, including three Compasso d’Oro and thirteen Red Dot Design Awards. The Studio moves between architecture, graphics and design with a particular focus on the value of the identity of places, always conceived as narrative spaces, developing in parallel a constant research activity in the use of light and new technologies.

In fact, Ico Migliore is Professor at Politecnico di Milano, Chair Professor at Dongseo University in Busan (South Korea) and member of the Scientific Committee of the Franco Albini Foundation; while Mara Servetto has been Visiting Professor at Joshibi University in Tokyo since 2013. Among the firms that have entrusted the firm are such entities as Max Mara, Tod’s, Giorgio Armani, Adidas, Lexus, Samsung, Whirlpool, Bombardier, New York Times, and Wallpaper*.

They bear the signature of Migliore+Servetto interventions for some of the main cultural destinations in Italy and Europe, such as the Egyptian Museum in Turin, the Miramare Museum in Trieste, the Chopin Museum in Warsaw, the ADI Design Museum and the Museum of Natural History in Milan. The firm recently designed the interiors of the new headquarters of The Human Safety Net, the Generali Group’s social foundation, inside the Procuratie Vecchie in St. Mark’s Square in Venice.

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