Registration begins Monday, February 5 for the highly-anticipated next session of Marketing School for Creatives—a revolutionary learning platform offering MBA-level marketing insights tailor-made for the creative industry.
Developed by Ericka Saurit, designer and brand strategist with Saurit Creative, this 6-week hybrid course and workshop series runs February 12th-March 19th, and is open to creatives in any industry looking to master marketing fundamentals for their brand.
Founder and lead instructor Ericka Saurit brings together over two decades of industry experience, beginning her career as an interior designer in the early 2000’s, then transitioning to a marketing role ten years later.
“I’m a designer who found my way into marketing early in my career, and my journey has taught me that marketing is a blend of art and science.
I’ve worked over the last year with a professional instructional design team to develop the Marketing School for Creatives curriculum, combining my design expertise with global marketing insights to create an innovative (and fun!) learning platform specifically for interior designers and other creative service providers.
It’s the course I wish I had when I started in marketing over 10 years ago.”
The curriculum offers self-paced video modules, live group calls with Ericka, and MBA-inspired frameworks all adapted to suit the creative professional.
A vital component of the course is her E3 Storytelling Framework, which guides participants in crafting compelling and emotional brand narratives, visual storytelling, and actionable marketing strategies.
Additional highlights include exclusive guest instructor workshops by industry leaders including Jenna Gaidusek on incorporating AI into your design process, Tori Sikkema on how to get the photos that get you
published, email marketing secrets with Kamala Nair, and design and garden expert Ursula Carmona on how to pitch to brands for collaborations.
The course culminates in a unique opportunity where students pitch their brand story to a jury of design-world luminaries for invaluable feedback including Breegan Jane, Ashley Ross, Jane Dagmi, Stéphanie le Rouzic, and Marshall Brown.
With this course, Ericka is on a mission:
“Storytelling is the most potent sales tool we have to truly market our brands in an unforgettable way and stand out amongst the competition. The structured, step-by-step roadmaps throughout this course will equip students to eloquently and effectively market their unique services without second-guessing themselves.”
Registration runs February 5-11, and the course kicks off on February 12, 2024.