Molteni&C opens its newest Flagship Store in Luxembourg, demonstrating the brand’s rapid growth in the contemporary design scenario of the European market.

The Flagship Store is opened in collaboration with Scenic Sàrl, a young and dynamic business, founded in Luxembourg in 2023, with the aim of transforming living spaces into unique and exclusive environments.

By creating a place of inspiration, where customers can explore a wide range of Molteni&C products and discover unique and refined selection of furniture solutions, living and night systems, kitchens, accessories, outdoor furnishings, including some famous iconic products designed by Gio Ponti, Molteni&C and Scenic Sàrl bring the best of Italian design to the heart of Europe.

The new Molteni&C Flagship Store is located in the lively Strassen, one of the most active and commercial communities of the Grand Duchy of Luxembourg with a great offer of services for the citizens.

Strassen, officially established in 1851 but with origins dating back to Roman times, could be considered as an extension of Luxembourg City via the Route d’Arlon, a major economic pole, where the Molteni&C Flagship Store is located.
The neighbourhood is renowned for hosting leading furniture brands and stores, creating a vibrant and cosmopolitan atmosphere.

This strategic location reflects Scenic Sàrl’s commitment to provide its customers access to exclusive design products. The Molteni&C Flagship Store is spread over a charming surface of 300 square meters. The full-height windows, enveloping all four sides, bestow the store with luminosity, prestige, and exceptional visibility, providing an enchanting view for passersby.

Its strategic location and the modern architecture of the newly constructed building collaborate harmoniously to craft an inviting and contemporary ambiance, seamlessly aligned with the distinctive elegance of the Molteni&C collections.

A real conception of living, that has always been related to the protagonists of the world of architecture, great masters who designed cities, spaces, interiors and furnishings, such as Vincent Van Duysen, the Belgian architect and designer who has been Creative Director of the brand since 2016, Jean Nouvel, Foster + Partners, Ron Gilad, Yabu Pushelberg, Herzog & de Meuron, to name but a few.

An idea of a cosy, reassuring and welcoming home, but constantly evolving.

Starting with the main entrance, the guests are immersed in a naturistic living area, featuring the iconic Round D.154.5 armchairs designed by Gio Ponti in 1954 and part of the Heritage Collection, together with the Regent coffee table designed by Vincent Van Duysen.

The innovative VVD kitchen, designed by Vincent Van Duysen in a modern and sophisticated key, is the protagonist of the first kitchen area, enriched by the Devon chairs, designed by Rodolfo Dordoni, suitable for any space and circumstance.

Proceeding within the space, a modern composition of the Cleo sofa and small tables, introduces the guests in the living area, where they find the Vicino coffee tables, the Elain armchair, the Hector bookshelf and the Living Box, a doorless rectangular container inspired by typical architectural project, designed by Vincent Van Duysen.

Completing the first side of the store is the dining area featuring the Insersection island, made of a single material, natural stone, with which to create a unique, sculptural and architectural object, paired with the Woody stools.
The main character of the scene is Tivalì 2.0, the built-in kitchen for all spaces designed by Dante Bonuccelli in 2004, interpreted in a new project by Yabu Pushelberg, world famous Canadian designers, where technology and design come together to give rise to a perfect kitchen proposal.

On the other side of the store, the third living area features the Blevio table, designed by Ignazio Gardella, the elegant Janet chairs, the comfortable and cosy Paul Sofa and the Walter armchairs, all designed by Vincent Van Duysen, together with the Panna Cotta tables by Ron Gilad.

Moving on through the space, the guests discover the Prime kitchen, designed by Molteni&C’s Research & Development department to meet the most sophisticated aesthetic demands, together with the Diamond table, designed by Patricia Urquiola.

A living area enriches the store, through Vibrazioni carpet, designed by the Italian designer Marta Ferri, together with Gio Ponti D.151.4 armchair and Aster coffee table by Vincent Van Duysen.
To conclude, the Hector Night introduces the guest into the walk-in closet, where a composition of Gliss Master, the wardrobe system feather in the cap of Molteni&C Night Collection, offers a fascinating closet solution.

The sophisticated and elegant proposal by Rodolfo Dordoni, the Algate bed, features the night area, together with the D.154.2 armchair and the D.552.2 small table and D.847.1 writng desk, designed by Gio Ponti, becoming the protagonists of the scene.

The result is a high-impact setting that showcases the Molteni&C collections in the most flattering way, with the aim of creating a warm, welcoming, experiential layout to inspire the culture of living well.