(November 16, 2024) – East Fork, the beloved Asheville-based Certified B Corporation known for its meticulously crafted pottery and curated homewares, is excited to announce the opening of its new Brooklyn store on Saturday, November 16. Located on Atlantic Avenue, the space marks the brand’s first permanent location in New York City, offering New Yorkers a chance to experience East Fork’s North Carolina-made goods in person.
In the wake of Hurricane Helene, that devastated East Fork’s hometown, East Fork’s commitment to resilience and craftsmanship shines through. The new Brooklyn store goes beyond pottery, showcasing East Fork’s evolution into a lifestyle brand with a wide range of home goods and accessories for the kitchen, entertaining, and beyond. In addition to their iconic ceramics, customers can now shop functional art pieces like block-printed napkins, textural hand-woven runners, fluted glassware and minimalist flatware designed with comfort in mind. This season, East Fork expands even further with living room accents to breathe life into every corner of the home.
Nestled among historic architecture and independent shops, the Brooklyn outpost features East Fork’s signature blend of minimalism and warmth. The interior, featuring terracotta tones, exposed brick, and wood shelves, showcases the brand’s vibrant collection of thoughtfully crafted mugs, plates, bowls, and more. Just in time for the holidays, customers can shop East Fork’s limited-time seasonal assortment – Wine Dark Sea and Big Sky colorways, along with the new forest green hue, In the Pines. Also debuting are a cocktail set designed in collaboration with Craighill and limited-edition merchandise from Dinner Service, both New York-based brands.
“We have more loyal East Fork collectors in Brooklyn than anywhere else in the country which made the decision to open a new store here pretty easy,” said East Fork Founder & CEO Alex Matisse. “When we narrowed in on Brooklyn there really was one block that we wanted to be on. We looked at two other storefronts that fell through before landing at 377 Atlantic, but I’m glad our persistence paid off. We’re surrounded by so many other amazing independent homeware stores and boutiques, and it feels like the energy is just building and building. We’re so excited to be part of this community and I look forward to watching our store settle into the neighborhood.”
Spanning 750 square feet, the new location is East Fork’s third brick-and-mortar store, joining its flagship in Asheville, NC, and its Atlanta shop. Building on a strong customer base established through online sales and pop-up shops, this Brooklyn store marks the brand’s first permanent presence in the Northeast.
East Fork’s Brooklyn location is anticipated to open Saturday, November 16 at 377A Atlantic Ave, Brooklyn, NY 11217. Open store hours include Tuesday-Saturday from 11am-6pm and Sunday from 12pm-5pm. Now through the end of the year 5% of all East Fork sales will be going toward grassroots organizations like BeLoved Asheville, who are on the ground supporting those most impacted by Hurricane Helene. For more information, visit eastfork.com.
ABOUT EAST FORK
East Fork began as one potter, then two, throwing clay on an old tobacco farm in Madison County, North Carolina. Much has changed in the last decade, but East Fork’s early days laid the foundation for the company they are now – a Certified B Corporation that’s driven by their values and their roots in traditional craft.
Today, East Fork’s pottery is still made by skilled hands with the ergonomic help of machines, using clays sourced from the American Southeast. Built to last generations, its durability is trusted by home cooks and chefs in the busiest commercial kitchens.
East Fork employs 100+ individuals at their headquarters in Asheville, creating an assortment of pottery and home products that appeals to new pottery enthusiasts as well as longtime collectors.
