Shoppe Object Paris Returns in September as the Design-Driven Anchor of Who’s Next
New categories, immersive installations, and a sold-out exhibitor lineup set the stage for their highly anticipated second installment
PARIS – September 5–7, 2026, Shoppe Object Paris will feature impressive growth as a key show within Who’s Next, the leading European trade event for fashion and lifestyle, held twice a year at the Parc des Expositions – Porte de Versailles in Paris. This fall edition builds upon Shoppe Object Paris’ January debut with 20% growth, selling out its exhibitor space with 100 hand-selected, design-forward brands across home, design, gift, beauty, wellness, and lifestyle.
“We just came off our biggest show ever in New York, and what we’ve learned since our launch there in 2018 is that growth is best when earned, not rushed. The Paris show is doing both at once — growing fast and getting it right — and honestly, that’s a very exciting combination to me. Deliberate, and at a good clip. Shoppe Object Paris is tapping into something that buyers and brands are looking for.” says Jesse James, Founder & President, Shoppe Object Series, and SVP Creative, Experience & Innovation for ANDMORE.
A Growing International Mix to Discover
The September lineup will feature exciting new exhibitors like &Tradition and Vitra, returning favorites such as Bang and Fredericks & Mae, and international cohorts including the South Africa pavilion. Compared to this time last year, global buyer registrations for Who’s Next are up 10% from last September, and Shoppe Object Paris sign-ups have jumped 122% over January, including Le Bon Marche, Isetan, Printemps, MoMA Design Store, Galeries Lafayette, and other leading concept stores, department stores, and independent retailers.
“Stepping into our Paris show, you’re immersed in expertly edited products from established design leaders and emerging creative talent. What sets it apart is the discovery itself: meeting brands and makers from around the world, hearing the incredible stories behind their work, and feeling inspired and surprised at what you might find,” says Renata Bokalo, Shoppe Object’s Show Director and founding team member.
New Categories, New Energy
Beauty, Wellness, and Gourmet Food sectors will debut this edition with 20 carefully chosen brands, reflecting the growing convergence of retail, hospitality, and wellbeing. These categories add a new dimension to Shoppe Object Paris’ mix as customer expectations shift and stores increasingly bring home, beauty, and wellness into the same conversation and shopping journey.
Enriched Experiences From Creative Minds
Taking its cue from Who’s Next’s seasonal theme: Dinner, Shoppe Object Paris will feature a central tablescape installation by culinary creator Laszlo Badet where everyday objects weave a narrative of quality moments spent together.
This edition will also highlight its first official Artist of the Season: Phoebe Stone. The Australian artist will bring her playful use of color, pattern, and storytelling to the show’s visuals, weaving in the ‘Dinner’ theme. Onsite, she will host live painting alongside her original artwork and postcard activation and lead a daily Objects in Oil Pastel workshop for up to 10 participants each afternoon.
Other exciting collaborations include a special exhibition by Intromuros: Second Life, exploring circular design and reuse; a custom Shoppe Object Paris city map created in collaboration with The Completist; and the Shoppe Object Café by Causeries Paris, a charming specialty coffee shop and natural wine bar tucked away in the backstreets of the Marais.
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About Shoppe Object
Shoppe Object is a collection of premier home and gift shows celebrating a curated roster of visionary brands and makers presented in elevated settings from New York City to Paris. Born of a vanguard spirit to celebrate and service the progressive retail and design community, Shoppe Object is a gathering of fellowship, an expression of ideas, and a physical manifestation of a shared dedication to, and reverence for, the beautiful, the inspired, and the well-made. The ultimate resource for tastemaking merchants and influential editors, Shoppe Object’s flagship show takes place each February and August in New York City at the historic Starrett-Lehigh Building, with additional international events in Paris in partnership with the WSN Group.
shoppeobject.com | @shoppeobject
About the WSN Group
For over 35 years, WSN has been designing and organizing events that inspire, connect, and celebrate creativity. A key player at the crossroads of fashion, design, lifestyle, and culture, the Group delivers experiences that blend business and emotion, supporting brands, retailers, emerging talents, and professionals across the creative industries. Over the past decade, WSN has expanded from 2 to 12 annual events, each conceived to address the diverse needs of creative markets. Its flagship formats include Première Classe and Who’s Next, alongside newer concepts such as Matter & Shape and DRP. Beyond these events, WSN develops year-round solutions for creative communities through initiatives like WSN Academy, RUN, and partnerships with Ankorstore, Fashop, PagesMode, and Ulule.
whosnext.com
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