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Outdoor furniture is taking cues from modern interiors and hospitality design. Outdoor spaces are reveling in vibrant colors, and metallic accents. They’re being elevated by pieces that reflect the Scandinavian ethos of simplicity and tranquility and the romantic allure of modern Italian craftsmanship. In collaboration with Casual News Now Editor in Chief, Alex Milstein, we explore the trends elevating outdoor design.
One of the unusual perspectives a textile design executive has at market is seeing how other showrooms use their product. It is unlike rugs or accessories, frequently found accenting other showrooms – those are products that are often smaller and can be easily moved around, but an upholstered sectional: that’s the hero of the room scene and it’s here to stay. One observation Coogan had from this past market was that showrooms tended to play it safe – she would love to see bolder choices being made, and, of course, just on more giant sectionals in general.
Led by Jaimee Seabury, Williams-Sonoma, Inc.’s Vice President of Strategy and Business Development, the GreenRow team worked in close collaboration with craftspeople in the U.S. and globally to design and develop products for the new brand. “GreenRow is focused on creating modern heirlooms by combining bright colors and thoughtful details into sustainable materials,” Seabury explained. “In addition to designing into a timeless aesthetic, we also committed to utilizing sustainable manufacturing practices and teaching our customers how to care for our products in order to ensure their longevity.”






