Chicago, IL (September 2023) – Embello, a marketing platform dedicated to the home and design industry, has revealed 12 top designers’ fantasy rooms for its second annual virtual showhouse, Living by Design.
The anticipated showhouse, which is digitally set in a traditional new-build in Brentwood, CA, can be toured virtually by design professionals and enthusiasts – encouraging accessibility of a traditionally trade-centric event. The 12 strategic designers selected for the project planned, designed and thoughtfully curated each individual space that comprises the 4-bedroom, 3.5-bath West Coast setting, complete with pool, outdoor dining and sunroom.
Ranging from household name Bobby Berk and AD100 designer Brigette Romanek, to top-tier designers and influencers, including Marie Flanigan, Will Taylor of Bright Bazaar, Dabito, Camille Styles, Paloma Contreras, Anne Sage, Carmeon Hamilton, Ariel Okin, Don Ricardo Massenburg, and MA Allen, they bring together a diverse array of design perspectives—and a combined 6.5M+ Instagram followers—to create an exciting shoppable showcase for consumers and industry insiders alike to experience.
Embello CEO and showhouse founder, Laiza Cors notes, “It is fascinating to see it all come together again for a second time. Every space is so different and reflects the designers’ aesthetics flawlessly, yet each flows together harmoniously in this virtual environment. The outstanding expression we are able to show off in such a digital setting excites me – it’s thrilling to know so many people can access the house and shop these spaces on their own devices with a tap of a button.”
The LBDSH lives on its own dedicated website which features an interactive home tour allowing consumers and designers to tour every space in detail. Brought to digital life by 3D visualization experts at YouSee Studio to bring the designers’ visions to virtual life.
Since the announcement in June, audiences have been able to follow along each designer’s process behind the scenes, as moodboards, renderings and sneak peeks were shared along the way. Consumers have the opportunity to explore and engage by purchasing sponsored products, shopping sought-after brands and learning more about trending designers.
Returning Living by Design Showhouse designer, Emmy-nominated TV host, Bobby Berk who designed the home’s great room, notes, “In the digital environment, we had the opportunity to not limit our creativity and approach the architectural design without any boundaries.”
Houston designer Marie Flanigan notes of her fantastical and moody primary suite, “One of the luxuries of the Living by Design Showhouse is customizing even the smallest detail.” She chose a vintage hand-woven tapestry inset in architectural paneling that would have been a huge expense and undertaking in real life. But she notes, “these elevated finishes make the space feel beautiful, unique and lifelike.”
Sponsoring brands are highlighted throughout the home including California Closets (organization), Kohler (plumbing), Ann Sacks (tile), Dunn-Edwards DURA (paint), Minted (original and fine art), Lamps Plus (lighting), AHF (flooring) and Summer Classics (outdoor furniture).
To tour the showhouse, visit www.livingbydesignshowhouse.com on September 13th; virtual panel discussions with designer insight will go live on the website on launch day. To celebrate the opening, Embello is hosting a national sweepstakes for a chance to win $5,000 to upgrade your home; to enter, visit www.livingbydesignshowhouse.com/sweepstakes.
2023 Living by Design Showhouse Design Influencers
● Bobby Berk – Great Room
● Marie Flanigan – Primary Bedroom
● Will Taylor – Front Entry & Pool Surround
● Dabito – Guest Bedroom & Bath
● Camille Styles – Outdoor Dining
● Paloma Contreras – Kitchen & Pantry
● Anne Sage – Laundry Room & Mudroom
● Carmeon Hamilton – Dining Room
● Brigette Romanek – Primary Bath & Closet
● Ariel Okin – Sunroom
● Don Ricardo Massenburg – Office
● MA Allen – Kids’ Bedroom & Bath
Embello is a high-touch influencer marketing agency built by and for the shelter category. Founded by design industry veteran Laiza Cors, Embello was established on the realization that no dedicated agency or platform existed to help home brands navigate the influencer space. Since its inception in 2018, Embello’s network has grown to include more than 10k influencers covering niche categories across home and lifestyle. For more information, please visit www.embello.com.
About Living by Design Virtual Showhouse
Founded by Embello, the preeminent influencer marketing platform for the home and design community, the Living by Design Virtual Showhouse calls on a group of celebrated interior designers and influencers to imagine a completely virtual design showcase. The experience is brought to life as a virtual tour with an expert 3D visualization studio by way of amalgamating renderings, floor plan schematics, and products selected by each designer. This first-of-its-kind digital design event allows consumers and designers to engage with a wide variety of home brands with direct path-to-purchase callouts for potential consumers to buy pieces to incorporate into their own design projects. During its impressive inaugural launch in 2022, the showhouse received over 2 million unique visitors. For more information, please visit www.livingbydesignshowhouse.com.