Rockford Wholesale, a one-stop, to-the-trade resource for retailers and designers encompassing a portfolio of brands with a passion for product design, high value, and affordability, has rebranded as The RW Collective. The new name better reflects the company’s current identity and future aspirations as a collective representing all home furnishings product categories.
This Summer at Atlanta Market, designers can expect to see a focus on organic shapes, natural materials and muted color palettes. Sustainability remains a central theme, with several brands highlighting eco-friendly practices and materials. Mixed metals, particularly brass and antiqued finishes, feature prominently in lighting and accent pieces. This market’s offerings also reflect a growing interest in modular and multifunctional furniture designed for contemporary lifestyles.







