Yudi Kaufman
It’s our continued willingness to engage in real, unfiltered dialogue that sets this column apart. As the original Design Business Blueprint, we’ll continue to provide the insight and guidance you need to face even the most challenging aspects of running a design business.
Welcome to the August edition of Design Business Blueprint. This month, we delve into a topic that’s becoming increasingly relevant in today’s polarized world: discussions of politics with clients. Is it a good thing or something to be avoided? How do you handle it if and when politics comes up? And what are the pros and cons of being publicly political for your brand?
Yudi Kaufman’s partnership with Courtney Porter, Editor in Chief of Design News Now, is excited to announce two insightful talks for growing your design business at the upcoming Spring High Point Market, (April 13-17, 2024).
With Earth Day occurring near the end of the month, I find April to be a great time to renew our commitment to creating beautiful spaces that also foster sustainability. In this edition of Design Business Blueprint, we’re addressing the topic of sustainability and how interior designers and professionals in the home furnishings industry can pave the way for a cleaner, greener future.
This High Point Market, Design News Now is teaming up with Lancaster, Ericka Saurit’s Marketing School for Creatives in the Universal Learning Center, Odette Furniture and Hooker Furnishings to bring buyers a series of panel discussions and fireside chats that will help them sell better, expand their brands and uplevel their business to enter the luxury market.
Hooker Furnishings announces Spring 2024 High Point Market events schedule, including an exclusive Design Business Blueprint event with Courtney Porter and Yudi Kaufman.
One of the most common mistakes a designer can make is the failure to manage expectations. Once you’ve detailed the outline of the project, timeline, and budget, conduct a realistic assessment of what can be achieved within the given constraints. Be honest about potential challenges and limitations.
Staying ahead of the curve allows you to adapt to industry changes without compromising the quality of your work.
nown throughout the home furnishings and lighting industries for his immense warmth and undeniable talent, Michael Bauer is sharing how he looks at all aspects of the business of design, his insights into supporting the national Interior Design Community, and what it’s like to celebrate his 1st Anniversary at his “dream job” as the Director of Trade Relations at International Rug Brand Feizy.
While the excitement of taking on every design job that comes your way can be hard to quell, discernment is key. Saying “no” isn’t a rejection of the opportunity, it’s a strategic decision to maintain balance in your busy schedule and life.