April is upon us, dear designers, and that means it’s going to be a busy month! With High Point Market only days away, it’s hard to think about almost anything else. Let’s temporarily turn our attention to the lovely transition into what is sure to be a vibrant Spring season. With Earth Day occurring near the end of the month, I find April to be a great time to renew our commitment to creating beautiful spaces that also foster sustainability. In this edition of Design Business Blueprint, we’re addressing the topic of sustainability and how interior designers and professionals in the home furnishings industry can pave the way for a cleaner, greener future.
Why Sustainability Matters
Sustainability is so much more than a buzzword that gets tossed around. As stewards of the built environment, interior designers have a responsibility to minimize our ecological footprint and preserve our planet for future generations. Sustainability a critical component of responsible design practices. Fortunately, integrating sustainable practices into our design processes benefits the environment and also enhances the quality and longevity of our work. It can also be a key factor in making our interior environments so much more livable and breathable.
Designing with Purpose
Though many may feel overwhelmed by the thought of sustainability and preserving the planet, it’s important to remember that every decision we make for our clients’ homes has an impact on the planet in one form or another, so being thoughtful and mindful about the choices we make is important. When it comes to incorporating sustainable elements in our design, all you need to do is remember to ask questions. From selecting eco-friendly materials to incorporating renewable resources, such as bamboo or reclaimed wood, from opting for low-VOC paints and finishes to promote indoor air quality to prioritizing energy-efficient solutions, every decision we make as designers can contribute to a more sustainable future. Obtain the knowledge needed to make more informed and, therefore, better decisions and all of a sudden, you become a sustainability pro!
Moreover, don’t overlook the importance of durability and longevity in your designs. By choosing high-quality, timeless pieces over disposable furnishings, you can reduce waste and minimize the need for frequent replacements. Specifying vintage and antique items achieves this same goal and is also highly recommended.
Collaboration Leads to Innovation
Achieving sustainability in design requires collaboration across the industry. From manufacturers to retailers to designers, we all play a vital role in driving positive change. Seek out partnerships with eco-conscious suppliers and manufacturers who share your commitment to sustainability. As a designer, the conversation about sustainable furnishings starts with us. Ask your vendors where they manufacture their product. Ask what kind of materials are used. Start to prioritize your vendors who answer these questions to your liking. By pooling our resources and expertise, we can amplify our impact and accelerate the adoption of sustainable practices.
Furthermore, embrace innovation and emerging technologies as powerful tools for sustainable design. From 3D printing to biodegradable materials, the possibilities are endless. Keep abreast of the latest advancements in eco-friendly technology and explore how you can incorporate them into your design projects. This does not mean compromising on aesthetics, it means making more informed decisions.
Market Update: High Point Market
Speaking of making informed decisions, while you’re at High Point Market this weekend, you’ll be able to choose between countless talks and events, in addition to all the shopping you’re going to do. High Point Market is the premier trade show for the home furnishings industry, showcasing the latest trends and innovations from top designers and manufacturers, so take advantage of everything that market has to offer!
During this market, I’ll be cohosting two interactive talks aimed at helping interior designers and creatives fortify and grow their businesses. Join me for insightful discussions and real-world strategies that you can implement to take your business to the next level. Whether you’re a seasoned professional or just starting out, these sessions are sure to provide valuable insights and actionable takeaways.
Opportunity 1: “Upleveling Your Design Business to Enter the Luxury Market”
Unlock the secrets to elevating your design business and making a foray into the luxury design market with this enlightening talk. Be there on Sunday, April 14th at 10:00 AM in the Lancaster showroom at 104 N. Main St. Participants are encouraged to RSVP.
Opportunity 2: “Design Business Blueprint: Pivoting Your Design Business in Times of Uncertainty”
From embracing digital transformation to fostering adaptive leadership – and everything in between – Courtney and I will provide actionable insights for designers looking to thrive in unpredictable environments. Join us on Monday, April 15th at 3:00 PM in the HF Designer Theater at Hooker Furnishings showroom in Showplace, 211 E. Commerce Ave.
Don’t miss these two incredible opportunities to connect with fellow industry professionals, gain invaluable insights, and elevate your design business to new heights. Come prepared with real-life questions and allow me and Courtney to help guide you with solutions that will really help.
Finally, in celebration of Earth Day later this month on April 22nd, let’s reaffirm our commitment to sustainability and environmental stewardship. Together, we can make a difference—one design at a time. Until next time, stay inspired and keep designing with purpose!
About Design Business Blueprint
Design Business Blueprint is a Design News Now exclusive monthly column written by Yudi Kaufman of YKD Associates. Yudi is a multifaceted business strategist, entrepreneur, and creative, who brings years of experience navigating the home furnishings and interior design industry from the inside out. He has a background in interior design, furniture design, sustainability, e-commerce, business management, human resources, accounting, marketing, and public speaking. Yudi holds a Master’s degree in Sustainable Interior Environments from New York’s FIT – Fashion Institute of Technology. A true left-and-right-brainer! Check back each month for more business tips and follow @ykdassociates on Instagram.
