Retail

Macy’s smaller stores feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments, creating an inviting atmosphere. The rooms also offer “styling carts” that help customers explore the latest trends from head to toe and provide a seamless and personalized experience.

Consumers who wanted to shop in-store sometimes and online at other times forced retailers to become omnichannel, offering their wares through brick-and-mortar stores and e-commerce sites. But omnichannel is not enough. Consumers increasingly want to shop in the “phygital world,” where technology speeds and improves the in-store browsing and buying experience.

In a survey conducted by consumer experience and insights firm WD Partners last year, more than 71% of respondents said they shop secondhand at least once a month. Some 11% do so daily. (I’m thinking most of those folks are collectors or resellers themselves; some might be people with shopping addictions.) But another 26% shop secondhand weekly and 33% do so monthly. Their reasons vary: Some like the fun of seeking out “treasures.” Others want to save money and still others like the sustainability of buying used items or, in the parlance of auto dealers, preowned products.

We’re also seeing a generational shift in how people view shopping and buying. Why is this happening? Because the older generations were accumulators and the younger generations, well, not so much. we have a generation of accumulators shedding their belongings and not restocking. And we have younger generations who are less interested in shopping as sport and more worried about the environmental impact of their purchases. Oh, and they have relatively fewer financial resources than some previous generations at the same point in their lives.