San Francisco Design Week 2024 demands your attention

Trending Topics: AI, Regenerative Design, Tech & Art, Circular Economy
SF Design Week Launches App

AI at Anthropic: Everett Katigbak, June 4, 11am

(May, 2024–San Francisco, Calif.) The 18th Annual SAN FRANCISCO DESIGN WEEK, is returning June 3-12, celebrating with the theme “Attention: Commanding and controlling a precious commodity”. The festival showcases the intersection of ideas, design and entrepreneurism that promotes the Bay Area as the birthplace of the future. Trending topics include:

AI at Anthropic: Everett Katigbak
June 4, 11am
An engaging AI conversation with Everett Katigbak from Anthropic, hosted by DesignBayArea. Everett has been an early stage designer at some of the most prominent companies. He pushes growing companies to produce bold, unexpected work and to develop a creative company culture. Early stage at Facebook, Pinterest, and Stripe — currently the first brand hire at Anthropic.


AI: IBM Design Challenge: AI Character Re-Design
June 6, 1:30pm
Join the IBM SF design community for an afternoon of innovation and friendly competition. Together, participants will imagine and re-design ethical Generative AI experiences by exploring the interactions of the most notorious AI characters. Working in teams, participants will transform less-than-pleasant interactions with AI movie characters into user-friendly experiences. Each team will not only re-design each character, they will improve the overall interaction experience with that character. A prototype (visual, interactive, storyboard, performance, etc) to demonstrate their results will be presented by each team.

Regenerative Design PROWL; Begin with the End
June 4, 12:30pm
A conversation by industrial Deisgn and research firm PROWL, Lauryn Menard + Baillie, Co-Founders, about methodologies, some common hurdles that exist that get in the way of building responsible products, and how we approach pushing past them. Instead of asking how we can do “less bad,” we ask how we can do “the most good”. To that end, we begin with the end –– to fully understand what the next life of each product, material, or space we design could become. We expect an afterlife that gives equal weight to design and its regeneration.

Asian Art Museum
Curating Curiosity: How Tech Engages Us with Art featuring Cheng Xu, the Museum’s First Curator for Games and Tech

June 4, 2:30pm
Join Cheng Xu, an artist and engineer who creates tools for facilitating self-expression, as she reflects on her recent transition into a curatorial practice at the Asian Art Museum. Watch voices take shape, strangers make eye contact, and museum visitors attempt to sandwalk, all by the magic wand of tech. Cheng will share insights about technology’s role in the context of a contemporary museum and its potential to spark curiosity, encourage creativity, and engender deep reflection on our society.

Circular Economy
Product Design: A Practical Guide
June 5, 5:00pm
Co-sponsored by Tact Product Development, Whipsaw, and Informal
Arguably, the most pressing issue our planet will face in the next 100 years is to address the massive human-created impacts from the last 100. Product designers have a lot to answer for. With so much information and opinion about sustainability and the ‘circular economy’, how can a product designer cut through the chatter and the greenwashing to make informed, impactful design decisions in their daily practice? Panelists:

  • Andrew Dent, Executive Vice President, Research at Material ConneXion
  • Courtney (Akemi Takashima) Der, Sustainable Materials & Design Strategy
  • Mike Elam, Director of Mechanical Engineering, Whipsaw
  • Carsten Frauenheim, Repairability Engineer, iFixit
  • Ingve Holmung, Head of Design, Sustainability at Logitech
  • Jon Lake, VP of Engineering, Tact
  • Andrew Zee, Former Product Sustainability Lead, Google
  • Tom Keegan, Program Manager, Tact Product Development (Moderator)

NEW DESIGN BAY AREA APP: Never miss out on community events and conversations with the launch of nonprofit Design Bay Area‘s new regional design community app, which is free and available for Android and iOS. The Design Bay Area App gives access to upcoming events and posts by Bay Area creatives and brands. Be the first to know about events, product launches and posts by receiving notifications when you join topic groups of interest.

Additional Highlights:

ANTHROPIC: AI for All of Us, June 10, 5:30pm-8pmvenue TBC
A panel discussion of practitioners building practical, usable AI tools for diverse audiences. The differences between hype and reality, working on horizontal vs. vertical tools, how to work with AI researchers on user experience, and what it means to enable individuals from all backgrounds to engage with and benefit from AI technologies will be explored. Panelists include designers and builders from Anthropic, Perplexity, &

Bring Us Your Problems | Presented by Stanford d.School Stanford d.School, June 7, 11:00 am – 1:00 pmcampus of Stanford, Stanford, Calif. 
SF Design Week and the Stanford are excited to present this all-inclusive + human-centered design event built with makers and innovators in mind. Facilitated by incredible designers and instructors from the, Bring Us Your Problems is a space for attendees to bring in their working prototypes, design challenges, or explorations you may be pondering– and gel them with a robust set of design tools captured in the themes and teachings from the’s growing repertoire of globally renowned books.

Developing a network of shared interest in the future of San FranciscoJune 6, 2pm-4:15pm, 238 King St, San Francisco, California 
An open house for sculptor Lynette Nicole Betancur, a collaboration with the [working] program, which has transformed a vacant storefront into an atelier and showroom for the sculptor. Learn about the program and the history of [working]. Hosted by Problem Library, through its [working] program of building relationships with property owners, it is able to provide artists with free space to create public activations. This approach comes from the program’s belief that vacancy is an opportunity to rethink what public spaces do for people and work toward creating a vibrant city life for San Francisco. 

See Also

Attention: A Design X Venture Panel with Founders & Funders,June 4, 1:30pmFourOneNine, 419 10th Street, San Francisco. 
Hosted by DesignBayArea, you’ll hear from founders, funders, and design executives at some of the most exciting startups and funds in the Bay Area in an exciting fireside chat moderated by: Tara Tan General Partner  at Strange Ventures. Panelists: Jo Marini CEO, Founder & MBA Professor at Mothership Materials: a climate-era ingredients manufacturer that’s designing biodegradable next-generation materials for consumer goods products through its patented, flexible nanotechnology platform.
Elizabeth Laraki Design Partner, Electric Capital: over 15 years of executive experience leading design teams and shaping core products at Facebook, Google, and YouTube. A few of the key projects she’s led include building Facebook’s Social Impact products, evolving Facebook’s privacy tools, and shaping the first versions of Google Maps. Jenny Ji, Head of Design at Orb

Designing Together, Empowering Sustainability through Collaboration, June 6, 5pm-7pm, HGA Office, 222 Sutter Street, Suite 500, San Francisco
A dynamic furniture exhibition showcasing a collection of pieces that not only demonstrate the creative potential of recycled plastic materials but also underscore the importance of collective action in tackling climate change. The exhibition is a collaboration between architect HGA, fabricator One Hat One Hand, and The Good Plastic Company (manufacturer of Polygood®, a versatile, high-end surface material made from 100% recycled and recyclable plastic).

level: From Sketch to Market, How We Get It Made
June 6, 6pm-9pm, level, 530 Hampshire Street, San Francisco
A conversation with members of industrial design firm Level, which highlights how the studio works, its vision, and how it supports its clients from the first sketches through to market launch. There’ll be case studies, samples, and refreshments. 

–“Dynamic Minds: Creative Brilliance” Seminar Series please acquire an ‘Professional One Pass”; and then register for each event.
All other above events require a One Pass: 
Professional One Pass $99
Design Leader One Pass $149
Student One Pass $59
On Demand Only Pass $35
Professional One Pass $99

About San Francisco Design Week
The Future Started Here:
Launched in 2006, San Francisco Design Week (SFDW) is an essential week-long regional festival that showcases the unique intersection of ideas, design, business & entrepreneurism that makes the Bay Area the birthplace of the future.
Now a global phenomenon, San Francisco’s international success is born from a historically free-spirited entrepreneurialism, coupled with the imaginative vision of contemporary design and state-of-the-art technology. Pioneers of new ways of looking at the world, nimble Bay Area start-ups are now among the world’s most influential design-led companies, producing products, services and experiences that profoundly influence the daily lives of billions of people globally.

Through approximately 75 events, SFDW celebrates this spirit of newness by providing attendees unique access to conversations and virtual tours with the designers who are shaping the future — from architecture to fashion, product design to digital services, and everything in between. 
SFDW is produced by nonprofit organization Design Bay Area in partnership with IDSA,Center for Architecture+DesignAIASFFAMASEGDSDNIXDA, local consulates, design universities, neighborhood associations and museums.

The SFDW theme, visual identity, and campaign has been created in collaboration with design firm Pact Studio, a San Francisco-based branding studio committed to developing distinct and strategic brand identities with intentional points of view.

2024 Major sponsors include: AdobeMucho, Pact StudioRobert HalfRetronyms, and others.

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