Lulu and Georgia Checks In at Sunset Tower
A storied L.A. address gets a fresh perspective as Lulu and Georgia makes its next move in hospitality.
Lulu and Georgia is bringing its signature style to one of Los Angeles’ most storied addresses. The brand has partnered with acclaimed interior designer Lisa Koch to reimagine Duke’s, the private event space at Sunset Tower Hotel, outfitting it exclusively with Lulu and Georgia furniture.
The collaboration marks another step in the expansion of Lulu and Georgia’s recently launched hospitality division and contract-grade offerings, following its partnership with the Reform Club in the Hamptons—and, fittingly, brings the brand back to Los Angeles, where it was founded and remains based.
“Sunset Tower Hotel is the epitome of refined glamour and thoughtful design. In every detail, you can feel the time and intention poured into the space,” says Sara Sugarman, founder and CEO of Lulu and Georgia.
For the refreshed Duke’s, Koch incorporated the brand’s furnishings into a setting intended to feel timeless, inviting and distinctly L.A.—an elegant demonstration of how Lulu and Georgia is translating its residential point of view for the hospitality world.
Editorially, we appreciate the mix of design eras spanning Art Deco, Hollywood Regency, and Mid-Century Modern. Koch deftly mixes geometry and restraint with a healthy dose of glamour to create a room that nods to Sunset Tower’s storied past while writing a new chapter.
View the collection here.
