The idea of beauty “has all but disappeared” from the worlds of design and architecture, and it is time to bring it back, says architect and author Donald H. Ruggles.

“Beauty has been marginalized to the point where it is seen as a romantic notion from a bygone era,” he says. “That’s until recently, when neuroscience started to unlock some of the mysteries of the brain and show us just how important the emotion of beauty is to our health and well-being.”

Ruggles is chief executive officer of Ruggles Mabe Studio, an architectural firm in Denver, and author of “Beauty, Neuroscience and Architecture.” He’s also part of the speaker lineup at the Science in Design Summit, a series of educational events happening at leading design centers and furniture markets across the United States and Canada throughout 2022. Subjects include biophilia, neuroaesthetics, environmental psychology, cognitive architecture and evolutionary psychology.

Design that feels good

At the center of the Acropolis in Athens, Greece, is the Parthenon, “considered the most beautiful building in ancient Rome,” Ruggles says. The Taj Mahal in Agra, India. The Forbidden City in Beijing. All are created using a classic three by three design: a division that has a left, a center and a right — and a top, a center and a bottom. A three by three pattern can be symmetrical or not. Either way, the ancient brain finds it beautiful, he says.

The pattern, once you look, is found everywhere — in Gustav Klimt’s “Portrait of Adele Bloch-Bauer 1” (better known as “The Woman in Gold”) or in the structure of a Georgian Federalist home.

It’s even found in the human face — which may be the reason we’re drawn to the three by three pattern in the first place. As infants, we learn to recognize the faces that mean danger and the faces that keep us safe.

As much as we think we might like it to be so, we can’t have a life without stress. The key is balance. “Stress makes us stronger, and pleasure mitigates the negative components of stress,” Ruggles says. “It is literally a balancing act.”

How does that apply to design? “A good example of this would be the composition of a great classic room, blending muted colors and then adding a red flower vase or red painting for accent into the space,” he says. “Red, of course, is a danger survival signal and this is literally all it takes to create a sense of balance in the room.”

Designers as health providers

Ruggles encourages those involved in home and furnishings design to use what science is teaching about the value of beauty.

“Science is pointing the way to understanding the emotion of beauty, and we should use this knowledge to better our world,” he says. “Our clients’ health and well-being the better for it.”

“You’re doing more important than you might realize. You are literally supporting and improving the overall health of society and your clients, as well,” he continues. “So here’s the suggestion: The next time a client pulls out a red pen and starts marking up your drawings, you might bring up the fact that their health and well-being are at stake and they would do well to follow your lead. Not only will it improve their lives. It may very well extend their life. It is that important.”