If money were no object — isn’t that a wonderful thought? — 48% of consumers say they would want to hire an interior designer to help design their entire home.
Another 24% would like help with their living room (again, if money were no object), 15% would hire a designer to do their kitchen, 12% would seek assistance with their primary bedroom, 9% would consult a designer for their family room and 7% would like help with their dining room.
That speaks to an enormous desire among Americans for design guidance, as well as their need to seek help with a project they don’t have the time or the skills to do on their own.
Some consumers have high expectations for what an interior designer could do for them. As one consumer says: “If money were no object, I’d hire a designer to focus on maximizing space, a whole home renovation, smart home integration and sustainable design, (and) aesthetic cohesion.” Whew! It’s a big list.
* Have incomes of $100,000 or more
* Have children living at home
* And, not unexpectedly, live in a house or condominium.
The CIN research has more insights into consumers’ thoughts on home design and interior design services. Look for that the week of Oct. 28. And don’t miss the other upcoming weekly research findings, which will focus on living room buying trends (week of Sept. 30), primary bedroom buying trends (week of Oct. 7), mattress buying trends (week of Oct. 14) and how the economy is shaping consumers’ furniture buying plans (week of Oct. 21).
For more: Consumer Insights Now research is conducted twice a year for Design News Now and its sister publications, Home News Now, Casual News Now and Bedding News Now. Industry veteran Dana French leads the CIN research project, which was sponsored this fall by Bread Pay and Pay Tomorrow.Released in six parts, the extensive research series focuses on consumers’ furniture and accessory buying plans, including how consumers approach in-store and online shopping, what they value most in several product categories, how they plan to pay for purchases and more. You can read all the latest CIN research here.
