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The New York Design Center’s chief marketing officer on how to market a design center

As The New York Design Center celebrates its 100th anniversary this year, the venerable institution is thriving. With a remarkable 98% occupancy rate, the NYDC is attracting some of the biggest names as new tenants, from international design stars like De Le Cuona and House of Hackney to regional powerhouses like Atlanta’s R. Hughes and LA’s Hollywood at Home. In a wide-ranging interview, with DNN, the building’s Chief Marketing Officer, Alix Lerman, discussed how the NYDC remains ahead of the curve through innovative programming, a focus on tenant success, engaging editorial content, and an overall commitment to evolving with the times.

How Houz of Rebel gets things done

With a growing staff and recent rebranding, the New York-based firm led by Lindsay Biondo is poised for big things.

Jennifer Miller blooms where she is planted 

Los Angeles-based designer Jenny Miller infuses a warm, California-cool aesthetic into her interiors, and she is bringing those same sun-drenched landscapes to her premier collection of wall coverings and art prints at Miller House, aptly titled “The California Garden Collection.”

So, you’d like to have a brand collab

Collaborations with home furnishings brands can elevate interior designers’ reputations and may boost their incomes. They can even be fun — if you maintain realistic expectations and put details in writing, say both designers and brands who came together to talk about “Navigating Brand Collaborations” during the 2024 Vacation Rental Design Summit in High Point.

Baker and Gensler collaborate on modern home office furniture

Baker brings forth this noteworthy addition to its product line by merging its legacy of unparalleled quality and craftmanship with the incomparable workplace design expertise of Gensler

Chihuly Studio’s “art for all” approach helps them grow with their audience

When it comes to brand collaborations, Chihuly Studio ensures Dale Chihuly’s iconic artistic vision remains the driving force, even when the goal is reaching an increasingly wider, and younger, audience. 

Who needs an interior designer?

Has a do-it-yourself mindset conditioned people to think they can manage the complexities of interior design on their own?

Abandon your design bias

Austin Allen James’ thought-provoking piece explores how to escape design monotony by blurring the lines between art forms.

NYCxDESIGN festival releases 2024 programming and events guide

Announcing this year’s emblematic theme – ‘Design is All Around Us’ – NYCxDESIGN highlights community, inclusivity, and the broad coalition of design disciplines.

Art Meets Innovation: TRAME Unveils Martin Grasser’s Customizable Mirrors at ICFF

TRAME (trameparis.com) —a dynamic and pioneering studio at the intersection of art, design, technology, and craft, presents Martin Grasser’s ‘Portraits’ at The International Contemporary Furniture Fair (ICFF) running from May 19 to May 21.