Wildwood showcases custom finishing with Benjamin Moore’s palette

At the High Point Market, Wildwood is highlighting its custom finishing program that allows buyers to customize more than 50 of the bestselling pieces in its collection using 3,500 Benjamin Moore paint colors and then complete them with custom hardware for a one-of-a-kind look.

The Select program includes a range of consoles and other tables, cabinets, chests, benches, mirrors and light fixtures.

To promote the Wildwood Select program during market Oct. 22-26, Wildwood and Benjamin Moore selected three brand ambassadors to customize the company’s beveled sideboard and build vignettes around it to showcase their personal styles and the options available to Wildwood customers through Select.

The three designers are:

John Bossard chose Dark Basalt for the sideboard in his vignette. (Photo: Bert VanderVeen)
  • John Bossard, founder of Atlanta-based John Bossard Interiors, which specializes in creating a home “that is custom-created and carefully curated for each client.” Bossard chose a rich Dark Basalt (2072-10) for the sideboard that anchors his vignette.
  • Kelly Finley, chief executive officer and creative director for Oakland, California-based Joy Street Design, which is known for “highly personalized spaces — resulting in comfortable, personality-filled rooms that embody joyful living.” Finley combined Bold Blue (2064-10) and Tropical Teal (734), complemented with metal lighting and accent pieces.
  • Kati Curtis, founder of Kati Curtis Design, who has a passion for creating “spaces that evoke magic through the use of color, pattern and storytelling.” The firm has offices in Los Angeles and New York City. Curtis chose a sunny Flowerpot (CSP-530) that pops among more neutral seating and accessories.
Kelly Finley combined Bold Blue (2064-10) and Tropical Teal (734) paint colors. (Photo: Bert VanderVeen)
A fan of color, Kati Curtis chose a sunny Flowerpot (CSP-530). (Photo: Bert VanderVeen)

In addition to the Select program, Wildwood is unveiling a broad range of lighting, furniture and decorative accessories in styles from art deco to midcentury modern to organic naturals, all in a palette of neutral hues.

“The varied collection ties together through elegant neutrals and a focus on craftsmanship, seen in the artistry of the Italian hand thrown ceramics, bronze work and stonemasonry,” the company says.

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