CLAYTON, Mo. — True Residential, the luxury home refrigeration brand with commercial DNA, has expanded its Missouri roots with the opening of a dedicated showroom in Clayton, located near its manufacturing facility and headquarters in O’Fallon.
The 2,100-square-foot space features five unique vignettes showcasing True Residential’s full-size and indoor/undercounter refrigeration in a range of styled settings designed to highlight aesthetic and functional versatility. A 360-degree walk-around Rockwell Social Grill — developed in partnership with precision grilling brand Caliber — anchors the showroom and underscores True’s American-made heritage, bold finishes and high-performance appliance solutions.
Visitors are greeted by an open kitchen layout with sleek Carlisle flooring, white marble Cambria countertops and both island and lounge seating. Integrated Wunderwoods cabinetry conceals a 36-inch refrigerator and matching freezer in stainless steel, seamlessly joined by the brand’s proprietary kit. The open bar highlights full-size refrigeration paired with indoor/outdoor undercounter units, including a wine cabinet, refrigerator drawers, a beverage center and additional refrigerators in an ultra matte black finish.
The showroom also includes a dedicated outdoor-inspired area with lush green walls and undercounter units in a Juniper finish. The Rockwell Social Grill, set in Cosentino countertops, showcases its fully retractable lid and patented Crossflame burners.
A private conference room is available to architecture and design professionals, equipped with a coffee bar featuring ADA-compliant undercounter units with overlay panels. A nearby speakeasy displays refrigeration in True’s signature Emerald hue, including a beverage center, dispenser, clear ice machine and wine cabinet.
Rounding out the space is a full-size refrigeration “nook,” presenting a wide range of finishes and sizes available through the company’s Build Your True program. Highlights include a 30-inch beverage column and a 42-inch side-by-side in Sorbet, four Champagne-finished 30-inch columns, a 30-inch refrigerator with bottom freezer in Cobalt, a 36-inch glass door refrigerator with bottom freezer in matte white, and a 42-inch side-by-side in Bluestone.
