For the first quarter of this year, 19% of online shoppers reported turning first to TikTok, compared to just 14% a year ago. This is absolutely no surprise to me. I teach college kids ages 18-22, and they love them some TikToks. They know how to train their algorithms to deliver what they want, and they are turning to TikTok for more of the content and activities that perhaps we think of Facebook and Instagram as delivering. Granted, this age range isn’t looked to to drive home furnishings purchases, but it is indicative of wider trends coming, in this case in the area of social media usage.
Paint and wallpaper maker Farrow & Ball is unveiling what it calls “its most revolutionary…
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Universal Furniture’s learning center is rolling out its largest lineup of educational sessions this spring…
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American Leather Holdings has rebranded as Artisant Lane. The Dallas-based holding company serves as the…