branding
Few creators blend technical precision with artistic vision quite like Paddy Pike. As the founder of Paddy Pike Studio, he has carved out a unique niche in the home furnishings industry, crafting pieces that are both functional marvels and aesthetic triumphs, most recently his innovative floor-to-ceiling Creso rug collection.
For an industry that often blurs the lines between personal passion and professional service, a strong brand can help differentiate you.
If you’ve ever thought about starting a business with your best friend, you’ll love the story of Hudson Grace. Hudson Grace had its humble beginning as the brainchild of best friends Monelle Totah and Gary McNatton in San Francisco in 2012. A fusion of their distinctive design sensibilities and extensive retail experience made for fertile soil to grow their brand, eventually selling Hudson Grace to Crate & Barrel in 2019.
Oren John, of Product People and Product World, sat down with DNN Editor in Chief, Courtney Porter to discuss the future of luxury branding, radical experiential marketing and why your furniture company may become a media company. Click play on the video below to watch the discussion.