Kvadrat opens 2 linked showrooms in New York

High-textile producer Kvadrat has opened two showrooms in New York, anchored on the corner 475 Park Ave. and 58th Street.

The Square Chair designed by Johanthan Olivares and created in collaboration with Moroso showcases Kvadrat textiles.

The company, based in Ebeltoft, Denmark, has a showroom in Los Angeles, as well, and it described the New York showrooms as “the third defining step on Kvadrat’s journey to bring their celebrated selection of textiles and textile-related products to America.”

The 8,000-square-foot space features two connected showrooms, each with its own entrance. The main space, focused on Kvadrat’s contract offering, is designed by Jonathan Olivares. The adjacent, library-inspired area by Vincent Van Duysen Architects offers visitors the opportunity to explore Kvadrat’s residential collections.

 Olivares is a long-term collaborator with Kvadrat and has translated the company’s culture, values and mission into every aspect of the open, two-story showroom, according to a news release. He has imagined it as a workshop and gallery.

The interior recalls a ship or vessel, while a square catwalk made from recyclable solid aluminum plate on the second floor outlines the space. It is bolted together and finished in sky-blue paint — a positive hue that will complements the spectrum of colorful designs that populate the space, the company says.

The showrooms are anchored on the corner 475 Park Ave. and 58th Street.

 “The catwalk illuminates Kvadrat’s core values —  expertise in color and engineering and commitment to conscious design principles — while creating a compelling context for interaction with the company’s upholsteries, curtains and rugs. By elevating visitors and colleagues, the catwalk provides thought-provoking perspectives on art projects and exhibitions in the gallery area. The square form of the catwalk ties in with the intuitive choreography of the showroom, which references that Kvadrat is the Danish word for square,” according to the news release.

Olivares also developed the furniture for the showroom, including the flexible, work-orientated Square Chair, created in collaboration with Moroso. The furniture in the showrooms showcases Kvadrat textiles and, the chairs are used to display a range of colorways. For the opening, they were upholstered in Kvadrat’s Twill Weave and Broken Twill Weave.

The latter is a new design by Olivares that features a precise herringbone structure and a versatile selection of colorways inspired by an experimental house in Mexico that Jonathan Olivares has conceptualized. Many of the colors for Broken Twill Weave are inspired by the pine cones, agave plants, maple trees, minerals, flowers and other elements of the landscape surrounding the experimental house.

The residential showroom follows the library concept developed by Vincent Van Duysen Architects for Kvadrat’s residential showrooms in London, Paris and Milan, and also draws inspiration from a local source: New York lofts.

“It offers a unitary space, marked by different heights, which integrates metal columns as free-standing elements that recall, albeit on a different scale, archetypal Manhattan loft spaces. Visitors to the residential showroom can meet at tables or on Cassina Utrecht armchairs. Molteni & C shelving and the Infra-Structure lighting series Vincent Van Duysen designed for Flos further shape the experience of the space,” the company said. The showroom features Kvadrat’s residential collections and brands: Sahco, Kvadrat/Raf Simons, Kvadrat curtains and rugs.

“The opening of our showroom in New York marks our third space in the U.S. and it is a very proud moment to see Kvadrat on Park Avenue. Creative collaboration across disciplines is one of Kvadrat’s core tenets and something I am particularly passionate about, so the opportunity to partner with some of our long-time collaborators is exciting. Jonathan has really embodied the Kvadrat spirit in the showroom, it is a space for our clients to meet, have conversations and work on projects; we will host workshops and exhibitions; it is a dynamic space. Vincent Van Duysen has created the perfect atmosphere for our residential brands. This is our first showroom in the US to showcase our complete offering in two environments,” said Anders Byriel, Kvadrat chief executive officer.

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