Barclay Butera, president and founder of Barclay Butera Interiors, will be the keynote at the inaugural Vacation Rental Design Summit April 20-21 in High Point. The designer and six-time author, known for creating elegant, casual interiors and licensed home furnishings collections, launched his first luxury vacation rental property, Villa Butera, in Palm Springs, California, four years ago and has since added Villa Blanca in Cabo San Lucas, Mexico.
“I take this new division of my company very seriously: It’s planned and executed from a business point of view,” said Butera, who approaches the design similarly to that of any interior project. “Within the ultra-luxury rental market, location, the grounds and, especially, the interior decor will sell the experience. If something has my name on it, it has to be quintessential Barclay Butera top to bottom. There is a level of expectation, and we deliver.”
In his keynote, he will discuss his methods, what he has learned along the way, and key tips and tricks for acquiring and maintaining luxury rental properties that have significant returns on investment.
Additional headline presenters include Jaye Anna Mize, vice president of creative, home and lifestyle for international trend company FS, who will cast a spotlight on “Mindfulness in Hospitality” and how designers can adapt these principles in their business. Chicago-based interior designer and vacation rental owner Joy Williams of Joyful Designs Studio will trace her personal journey through real estate investing and provide actionable tips in a session she’s calling “The JOY and Grit of Building Wealth Through Investing.”
Leslie Carothers, principal of digital marketing consultancy Savour Partnership, will dive into social media in her presentation, “Content and Captions: Top Tips for Attracting Ideal Vacation Rental Investors.” Tobi Fairley of Tobi Fairley Interior Design will speak to “Building a Hospitality Brand.” Fairley, a designer, business coach and serial entrepreneur will describe her new hospitality venture unfolding in Arkansas. In a recent episode of her podcast, “Design You,” she talks about her new project and growing enthusiasm for short-term rental design.
“In all of the conversations we’ve had with these speakers and panelists who we’ll be announcing soon, what’s quite evident is the passion these professionals feel for vacation rental design and the expertise with which they are moving through the market,” said Jane Dagmi, HPxD managing director.
In addition to the individual speakers, there will be six panels and shorter presentations featuring designers, property managers, photographers, real estate agents and other representatives from the short-term rental industry. The summit agenda also includes a vendor showcase, showroom tours, ample time for networking and hospitality. From 5 p.m. to 7 p.m. April 19, registered summit guests are invited to a kick-off mixer hosted at Pandora’s Manor, a luxury bed-and-breakfast (where both Butera and Fairley have coincidentally designed rooms).
The summit, presented by HPxD and High Point Market Authority, is the first event tailored to interior designers seeking to improve their existing design services and pursue new streams of revenue in the short-term rental market. The two-day event takes place April 20-21 at The Loft at Congdon Yards, just before the High Point Market, which officially runs April 22-26.
The cost of the summit is $299. An early-bird discounted ticket rate of $249 is available through March 7. Registration is open to architecture and design professionals, as well as hospitality groups, developers, property managers, real estate developers, investors and the media. For partnership and sponsorship, opportunities email Jane@hpxd.org.