Custom space opening in June is part of 100+ brands moving into the Interior Home + Design Center
DALLAS – March 20, 2026 – Dallas Market Center today announced a new multi-line showroom for Ethan & Associates to open this June in the Interior Home + Design Center. This new space is part of a larger project delivering more than 100 brands into custom spaces on the first and second floors of the building in the first half of 2026. This project is the largest development of new showrooms inside Dallas Market Center in more than a decade.
Ethan & Associates, to be located on the second floor, will present over 40 home furnishings brands inside more than 13,000 square feet of showroom space. Ethan & Associates was previously located on the 9th floor of the World Trade Center and will be followed by additional showrooms relocating from the 9th floor, which will become flexible tradeshow space for events throughout the year. Brands represented by Ethan & Associates include VERELLEN, Jonathan Charles, Hudson Valley Lighting, Thayer Coggin, Planum Furniture, Whittemore Sherrill, Stickley Furniture, Eleanor Rigby Home, The M/T Company, Temple Furniture, and others.
“Ethan has been an important partner and showroom destination for years,” said Cindy Morris, president and CEO of Dallas Market Center. “His commitment to quality brands, the design industry, and the business of home décor are what make our marketplace a community supporting designers throughout the year.”
This 2026 expansion of showrooms follows the 2016 renovation and rebranding of the building as the Interior Home + Design Center. New showrooms opened their doors in 2016 and 2017 after the mid-century building underwent exterior and interior upgrades that stayed true to the building’s iconic style while creating a more efficient, stylish, and modern environment.
Today, the building features open-daily corporate showrooms, with additional showrooms opening soon including C Maddox and Ethan & Associates. Established branded showrooms include Visual Comfort, Currey & Co., Surya, Palecek, Global Views, Uttermost, Unique Loom, and American Leather, among others. Multi-brand showrooms such as Coco & Dash represent Chaddock Furniture, J. Wilkinson Chair, Coco & Dash Heritage, and Matouk, while MC Studio represents Bernhardt Interiors, Norwalk Furniture, Fabricut, Tomlinson, Vahallan, Ann Gish, and Regina Andrew Detroit, among others. Nearby, the shared showroom The Gallery represents more than a dozen home décor companies, including Port 68, Alicia Adams Alpaca, and Amity Home. The newly opened Textile Salon features fabrics, window coverings, rugs, pillows, wallpaper, and surfaces from brands including Kravet, English Village Lane, and Prince of Scots.
The iconic Interior Home + Design Center building, which first opened in 1957 as The Home Furnishings Mart, now features large front windows and exterior doors opening directly to hundreds of front-door parking spaces;an extended front porte cochère with valet parking; and a large reception and registration area.
Dallas Market Center is the largest and most successful open-daily design center in the U.S. More interior designers visit Dallas Market Center, and more home décor brands are represented than any other market center or design center. Showrooms across three buildings, the Interior Home + Design Center, the World Trade Center, and the Trade Mart, currently serve buyers each month from a discerning design community actively seeking resources for residential and commercial projects across the U.S. and Latin America. In addition, Dallas Market Center hosts a full calendar of design events throughout the year in partnership with organizations including ASID (American Society of Interior Designers), TAID (Texas Association for Interior Design), and IDS (Interior Design Society). The national ASID conference, GATHER: Catalyst, is taking place inside Dallas Market Center in September of this year.
Dallas has long been a center of interior design, beginning in the 1950s with the strategic development of showroom buildings throughout the market center and design district neighborhoods by the founder of Dallas Market Center, Trammell Crow. Currently, the city is leading a regional building boom as more homeowners and more businesses move to a part of the country with lower business costs and higher opportunities for success. In addition, the number of interior designers and top firms for interior design, hospitality design, and architecture continues to grow. Subsequently, Dallas Market Center is serving more retail and interior design customers.
Upcoming trade events at Dallas Market Center include Design Days, April 14-15; Total Home & Gift Market, June 24-30; Lightovation, June 24-27; and Design + Build Day at Lightovation, June 23.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the largest open-daily design center in North America. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year. To make plans for upcoming markets and design events, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Instagram, and the Dallas Market Center blog.
