NY NOW ASSORTMENT REFRESHED WITH MORETHAN 70 NEW EXHIBITORS

Supplementing the New Exhibitor Roster are Hundreds of Returning Brands

(NEW YORK) July 17, 2026 – The next installation of the NY NOW show will open August
2–4 at the Javits Center in New York, bringing together a robust and refreshed lineup of brands
across the gift, home, lifestyle, jewelry, and accessories categories. With more than 70 new
and returning-after-hiatus exhibitors joining the show floor alongside hundreds of established
favorites, this summer’s market promises buyers one of the most diverse and discovery-driven
sourcing opportunities in recent memory.

“The breadth and energy of this market’s exhibitor roster reflects the first phase of what we set
out to build — a show that gives buyers genuine discovery alongside the trusted brands they
rely on,” said Dorothy Belshaw, NY NOW CEO. “Whether you’re a seasoned NY NOW buyer or
attending for the first time, you’ll find something that surprises you.”

A Broad Range of Product Categories on Display
The new exhibitor class spans an exceptionally wide range of product areas, giving buyers
across all channels a reason to walk every aisle. In beauty and wellness, brands like Dr.
Squatch, ESW Beauty, Weleda, Musee Bath, L’Avant and Mind Body & Scents bring natural
and specialty personal care to the floor. Fine jewelry is well represented with debuts from Hine
Fine Jewelry, J Fields Jewelry, Jacob Keleher Jewelry, Lauren Newton Jewelry, TACIT Fine
Jewelry, and Jewels by Sanjam. Home décor and lifestyle goods round out the assortment with
entries from HOMEDANT CO., LTD., Tenda Home, Prairie Dog Co Ltd, and Nawrap, among
others.

Art and stationery enthusiasts will find fresh offerings from Kimberly Hodges Art & Design,
Laura Flowers on Paper, and Susan Fauman, while the toys and kids’ category welcomes
cuddle+kind and Kidamento Inc. Candle and fragrance buyers can explore Capri Blue, Khush
Candle Co., Color & Flame Handmade, and Pura, and those sourcing accessories will find
options from Foot Petals, diPrima Hair Accessories, and Totwoo Inc.

New Exhibitors and Those Returning After a Long Hiatus:
ABW Designs / ArdorU / Arrtx / Beatriz Ball Collection / C&L Industries Co.,Limited / Cambrille
LLC / Capri Blue/ Chaos Cleared / Color & Flame Handmade / Coodos / cuddle+kind / CuteBee
USA LLC / diPrima Hair Accessories / Dr. Squatch / ESW Beauty / Fern & Petals Inc.
(AVOVIVA™) / Foot Petals / Gert & Co / Grace Chuang, Inc. / Hine Fine Jewelry / HOMEDANT
CO., LTD. / Ieebee / IRIZ / Ivystone Group LLC / J Fields Jewelry / Jacob Keleher Jewelry / Jessica
Liu / Jewels by Sanjam / Khush Candle Co. / Kidamento Inc. / Kimberly Hodges Art & Design /
L’Avant Collective/ Laura Flowers on Paper / Lauren Newton Jewelry / Lilies & Roses NY / Luxe
Dominoes / Mind Body & Scents, LLC / Mother’s Tongue / MUJAGI / Musee Bath / Nawrap /
Northern Wholesale Center LLC / Olivve / ORB / Oshin Love / Pacific Connections / Prairie Dog
Co Ltd / Preservio / Primacy Industries Private Limited / Privee Showroom / Pura / Qingdao
Poplars Gifts Co., Ltd / Red Planet Resorts / ReNewStyle Inc / Ronzworld LLC / Sarah Martinez /
Simblist / SK Playing Cards and Game Totes @SKPlayingCards / Spoon Inc. / Susan Fauman /
TACIT Fine Jewelry / Taskwin GP Industry (HK) Co, LTD / Tenda Home / theflowering / Totwoo
Inc / Toute-Petite / Violet & Brooks / Weleda / Yaza / Young Wild and Friedman

Returning Favorites Anchor the Show Floor
In addition to all of these new resources for buyers, many notable brands are returning from
past markets — bringing the depth and reliability that established accounts depend on. The
Harper Group, the largest multi-line sales agency presentation at the show, returns with more
than 40 lines representing everything from publishing to fragrance to candles and more. Two
significant players in the wholesale rep arena, Ivystone and Simblist, will make their debut
with a small footprint this summer as a teaser for their expanded presence in Winter 2027 — a
signal worth watching for buyers planning ahead.

Other notable returning brands include:
A.Sanoma Inc. / Angel Dear / BE HOME / bEG Ceramics / Cody Foster and Co, Inc. / Dana Kellin
/ DECO BOKO / DesignWorks Collective / Enchanted Moments, Inc. / Folkmanis, Inc. /
Kaweco/Elite Accessories Ltd. / Kikkerland Design, Inc. / Laguiole en Aubrac / Matr Boomie /
Michael Wainwright USA, LLC / Natures Collection / Nippon Kodo Inc / Provence Platters /
Retrospect Group / TELETIES / Viverano Organics

A Show Positioned for the Future
This market arrives at a pivotal moment for NY NOW. The show, recently acquired by Rockview
Management Group Inc., is moving forward with renewed investment in both the exhibitor
experience and the buyer community it serves. With more than a century of history connecting
brands and retailers in one of the world’s most dynamic markets, the show continues to evolve
— attracting international exhibitors alongside emerging independent makers and established
domestic lines.

Registration is open now, and buyers are encouraged to plan their visit ahead using our online
resources at nynow.com given the scope of the refreshed exhibitor floor.

ABOUT NY NOW
NY NOW, recently acquired by Rockview Management Group Inc., is a twice-annual wholesale
tradeshow serving the gift, home, lifestyle, jewelry and accessories industries. With more than
a century of history, the show connects brands and buyers in one of the world’s most dynamic
retail capitals. For more information, visit www.nynow.com.

PRESS CONTACT
For further information and images, please contact:
Alpha Kilo
Casey Conduct | Liza Read
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