Dec. 1, 2025, DOVER, Del. — Market exhibitors in the home furnishings, décor, lighting, and gift industries are invited to a live webinar offering exclusive, advanced strategies to drive buyer engagement and sales at trade Markets. The Market Insider: Declassified Market Intel with Cheryl Dobbins Hege will take place Dec. 18, 2025, at 1:00 p.m. EST.
Why This Webinar Matters:
- Exclusive, data-driven strategies used by top-performing exhibitors
- Techniques for maximizing buyer engagement through micro-interactions and traffic optimization
- Actionable guidance for pre-show, showfloor, and post-market activities
- Insights on buyer psychology, traffic flow, and micro-engagement
Cheryl Dobbins Hege, a recognized industry expert and Senior Director of Marketing and Engagement with WizCommerce, will guide participants on targeting and prioritizing buyers, analyzing competitive activity, implementing micro-engagement strategies, and executing structured post-market follow-up to generate measurable results.
“Many Market exhibitors struggle to turn buyer visits into measurable results,” Hege said. “In this webinar, I’ll share exclusive market intelligence and declassified strategies top performers use to engage buyers at every stage—from pre-show outreach to showfloor and showroom interactions, and through post-Market follow-up.”
Key topics covered in the webinar include:
- Pre-show planning: Scoring and segmenting buyers, developing strategic messaging, and scheduling appointments for maximum impact
- Showfloor and showroom engagement: Applying micro-engagement strategies, optimizing traffic flow, and leveraging buyer psychology
- Post-market follow-up: Structuring outreach within the first two weeks after Market to capture insights and maintain engagement
Webinar: The Market Insider: Declassified Market Intel with Cheryl Dobbins Hege
Date and Time: Dec. 18, 2025, 1:00 p.m. EST
Register to attend: https://us06web.zoom.us/webinar/register/7817646939155/WN_x-8MjOK2Ts60QcNFXLj1Yw
The webinar is intended as a practical resource for exhibitors at furniture, home furnishings, home décor, lighting, and gift markets, including Dallas Market, Lightovation, Las Vegas Market, Atlanta Market, and High Point Market, as well as other regional and national Markets.
About WizCommerce
WizCommerce is an AI-powered, all-in-one B2B commerce platform for wholesalers, manufacturers, and distributors. Its suite includes digital catalogs, order management, product visualization, and AI-driven insights — enabling brands to streamline operations, enhance sales rep productivity, and scale creative assets. WizStudio, the lifestyle-image generation tool, supports home décor, apparel, lighting, rugs, and giftware. Founded in 2021, its leadership team includes IIT alumni and Forbes 30 Under 30 recipients. Visit www.wizcommerce.com or explore WizStudio at wizcommerce.com/ai-product-photo-generator/ to learn more.
