Hooker Furnishings

SEVERAL INTRODUCTIONS ARE AVAILABLE FOR QUICK SHIP IN ONE TO TWO WEEKS
HIGH POINT, NC September 2023 – Luxury outdoor furnishings manufacturer, Sunset West, will launch three new collections at the Fall High Point Market. Introductions include a mixed material group featuring teak and resin wicker, a cushion-less rope seating group as well as new accent pieces designed to add interest to any space, indoors or out. Several of the cushion-less seating, accent pieces and dining options are available for quick ship in one to two weeks.
Inspired by the rustic charm of the high desert, the Sedona outdoor furniture collection highlights the natural beauty of organic materials and textures. Crafted from 100-percent solid teak wood, Sedona features Sunset West’s signature weathered teak finish, coupled with a textured resin weave to provide exceptional durability. Characterized by contemporary scale, with oversized deep seating, the collection offers a full suite of dining, lounge, occasional, and deep seating silhouettes.
“Designed to serve many of the various needs of our customers – from full customization to quick ship – our Sedona collection has a variety of options,” said Aliena Klaus Squire, vice president of marketing with Sunset West. “For our customers looking for custom options, the cushioned, deep seating items in the Sedona collection are available in a selection of over 300 Sunbrella fabrics, as well as stocked, quick-ship option for those who need it now.
“In addition, our cushion-less deep seating, lounge and dining options in our new collections are available for quick ship in one to two weeks from both our east and west coast warehouses,” she added.
Including a variety of outdoor seating options that will complement existing collections, the Bahia and Grigio line will also be introduced this fall. Offering cushion-less designs with handwoven rope seat decks and backs, the group is available in two colorways – Sand and Graphite.
“Our take on the classic Adirondack chair, the Bahia and Grigio high-back chairs are perfectly pitched, with a body contouring seat design for upgraded comfort,” said Squire. “Featuring a high-performance open rope weave and wrapped paddle arm, the group offers a breathable, stylish and contemporary seating solution for dining, bar and lounge areas.”
Rounding out the introductions this fall, several new items will be added to the Bazaar Collection, injecting mixed materials and new color options into the line that can be used in both indoor and outdoor living spaces. Pieces include dining, bar, coffee, and end table pieces designed to complement existing collections and designed for both indoor/outdoor living.
Highlights include the “Pebble” and “Tree Trunk” Table series, featuring a unique grouping of end tables and coffee tables crafted with glass fiber reinforced concrete.
As part of Hooker Furnishings’ design-centric programming lineup in its new Designer’s Theatre this fall, Sunset West will offer a designer CEU session in partnership with Sunbrella.
Event details are listed below:
Saturday, October 14th, 2pm – 3pm
Sunbrella: Sustainable Performance Fabric: From Fibers to Design (Designer CEU)
Speaker: Marcia Blake, Sunbrella Merchandising Manager + ICFA Board Member
Location: Designer’s Theatre @ Hooker Furnishings Showroom, Showplace (3rd Floor)
About: The proven durability and colorfastness of many performance fabrics allows them to maintain their appearance even in harsh outdoor environments. Today’s high-quality performance fabric looks right at home indoors, too, with soft inviting textiles available in a wide array of colors, textures, and patterns. This course provides an analysis of the manufacturing processes, testing and relevant sustainability considerations and discusses the many possibilities for designing exceptional luxury and lifestyle spaces with performance fabric. Earn 1 IDCEC Continuing Education Unit (CEU); Continuing Education Course Code: CC-110253R1-1009
The Sunset West showroom is located inside Hooker Furnishings in Showplace, Floor 3.
Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation’s largest publicly traded furniture sources and encompasses 12 operating businesses. These brands include: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation’s corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, Atlanta, Georgia, Las Vegas, Nevada, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company’s stock is listed on the Nasdaq Global Select Market under the symbol HOFT.

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LAS VEGAS, July 2023 – Hooker Furnishings’ new modern lifestyle furniture brand, M, will make its west coast debut at the Summer 2023 Las Vegas Market. Offering a casual modern style, the brand targets design conscious consumers, retailers and interior designers with a curated assortment of upholstery silhouettes and complementary occasional items that deliver an upscale, timeless aesthetic – a look the company feels will resonate strongly with its west coast customer base.
“After a successful launch on the east coast this spring, we are confident that our new M brand’s casual modern style – which carries a decidedly west coast design aesthetic – will resonate with our partners in this region.” said Johne Albanese, chief marketing officer at Hooker Furnishings. “Our partners who saw the line in Hight Point have affirmed to us that the brand aligns with the lifestyle aesthetic that today’s younger consumers are asking for.”
Combining Hooker Furnishings’ domestic upholstery manufacturing capabilities in North Carolina and Virginia with its global case goods sourcing expertise, the new brand includes upholstered sofas, sectionals, accent chairs, ottomans, dining chairs, and beds as well as a variety of accent items including occasional tables, consoles, and bookcases.
Inspired by organic earth tones that blend classic modern and transitional styles effortlessly together, pieces in the new brand range from traditional designs rooted in simplicity with clean lines and expert tailoring, to new transitional designs that embrace a more relaxed and casual feel.
“A modern design aesthetic truly lies in the details and proportion of a piece. It is never fussy or overembellished,” said Becky Weber, senior vice president, merchandising, for Hooker Furnishings’ M brand. “With that in mind, we focused intently on using the most authentic materials when creating this collection. The fabrics are soft and luxurious, featuring 100-percent cotton velvets, wool mohair, and beautiful bouclés from Europe. We also specified solid woods, like mahogany, as well as natural travertine and marble for our accent pieces.”
Highlights of the product assortment in Las Vegas include:
Myrtle Sectional: Modern, large and aesthetically dreamy, the Myrtle Sectional is everything we are loving all at once. Featuring a rich neutral color palette in a subtle plaid boucle on a solid white oak plinth base, this three-piece sectional is a chef’s kiss to the living room. Inspired by life in a different time and crafted for today’s modern consumer, the Myrtle is sure to make any room it is styled in one you never want to leave.
Ren Track Arm Sofa: Deep and dreamy, the Ren is a transitional modern track arm sofa that genuinely feels as good as it looks. Designed with arms that are subtle and recessed, back and seats that are loose, and a bump out front rail, this leather-only style demands the attention of everyone in the room. Available in a modular sectional, sofa, chair and ottoman, the Ren collection fits every interior need, and then some.
Eden Occasional Table Collection: Characterized by updated tambour design elements, the simplicity of the Eden tables with their graceful arcing silhouettes and dramatic ebony finish, allow the classic design features to speak for themselves.
Along with the new product assortment, the company also has several marketing initiatives and social events planned for the July Market:
The Daily Buzz: The Hooker Furnishings showroom will again be hosting its popular happy hour, “The Daily Buzz,” Sunday through Tuesday of Market, beginning at 3 p.m. Customers are encouraged to stop by at their leisure for “a daily download, where drinks are poured, and tea is spilled.”
Las Vegas Market 2023 Summer Designer Soiree: Hosted by Las Vegas Market, Hooker Furnishings will participate as a product sponsor at the bi-annual, invite only designer reception on Monday evening, July 31, 2023, from 6:30 – 8:00 p.m. at Legacy Club in the Circa Resort & Casino. Invited attendees will have the opportunity to enter a raffle for the chance to win a piece of their choice from the M collection (up to a $2,000 value).
The M, Bradington-Young, Hooker Furniture and HF Custom brands can be found in the Hooker Furnishings Showroom in Building A, Space 236. Sunset West, a division of Hooker Furnishings, will continue to occupy its dedicated showroom in Building B, Space 162.
Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation’s largest publicly traded furniture sources and encompasses 11 operating businesses. These brands include: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation’s corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, Atlanta, Georgia, Las Vegas, Nevada, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company’s stock is listed on the Nasdaq Global Select Market under the symbol HOFT.

Hooker Furnishings has acquired BOBO Intriguing Objects, a lighting, décor and furnishings manufacturer based in Atlanta, Georgia. With a variety of one-of-a-kind designs, BOBO’s product line enables Hooker Furnishings to expand its portfolio into the lighting, accessories, textiles, and decor segments of the industry.