Currey & Company
The patchiness of the market’s attendance highlighted that what the big box buyers want and what the new class of interior designers want is diverging in a major way, forcing some brands to pick a lane
Multi-line showrooms and design brick and mortar stores are an interesting conduit between the manufacturers whose products they sell and the people who make them look good: interior designers. Showroom and store buyers have a discerning approach to market. So how do manufacturers capture the attention of these very important buyers at market? We caught up with showrooms and stores across the country to understand their priorities when they shop at market.