consumer behavior
Macy’s smaller stores feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments, creating an inviting atmosphere. The rooms also offer “styling carts” that help customers explore the latest trends from head to toe and provide a seamless and personalized experience.
I think designers and the broader industry can take lessons from this research to empower people to feel confident as they personalize their spaces. Ideally, people will spend more time creating homes they’ll love and less time worrying about making their space look like everyone else’s. How many gray walls and industrial appliances does the world really need?