Arteriors

Having moved a staggering 29 times in 40 years, designer Lauren Meichtry knows how important it is to create a sense of home wherever you are living. Two years ago, she made another big move — this one a shift in her career as she branched out from her pillow and home accessories business, opening an interior design arm and expanding her e-commerce shop Elise Home to Elsie Home + Design.

Multi-line showrooms and design brick and mortar stores are an interesting conduit between the manufacturers whose products they sell and the people who make them look good: interior designers. Showroom and store buyers have a discerning approach to market. So how do manufacturers capture the attention of these very important buyers at market? We caught up with showrooms and stores across the country to understand their priorities when they shop at market.