Industry Veteran to Lead Growth in Emerging Channels & Strategic National Partnerships
Hickory, N.C., March 2026 — Sherrill Furniture Brands has appointed Jeni Pruitt as Director of Business Development, reporting to Tom Zaliagiris, Senior Vice President of Sales and Marketing. In this role, Pruitt will focus on expanding the company’s presence within emerging business channels and driving revenue growth through strategic partnerships.
Pruitt will be responsible for developing, fostering and strengthening relationships with national omni-channel retailers, national to-the-trade partners, and digitally native retailers. She will also serve as a key point of contact for OEM customers while working closely with internal and external stakeholders to ensure exceptional customer service and account support.
“Jeni has been an integral part of the Sherrill organization for more than two decades,” said Zaliagiris. “Her deep industry knowledge, strong customer relationships and passion for our brands make her the ideal leader to help grow our emerging channels and expand our partnerships with key national accounts.”
Pruitt brings more than 24 years of experience with Sherrill Furniture Brands, most recently serving as a territory representative where she built long-standing relationships with retail partners and consistently advocated for their success. Her ability to connect customers with the right product and solutions has been a hallmark of her career.
“I am honored to step into this new role and continue growing with a company that has been such an important part of my career,” said Pruitt. “Over the past 24 years, I’ve had the opportunity to build incredible relationships with our customers and partners. I’m excited to focus on expanding our reach with new and emerging channels while continuing to represent the quality and craftsmanship that define our brands.”
Prior to joining Sherrill, Pruitt worked in sales in the branded merchandise industry with Bensussen Deutsch & Associates and spent time in advertising early in her career.
She is a graduate of the University of North Carolina at Chapel Hill, where she earned a degree in Journalism.
ABOUT SHERRILL FURNITURE BRANDS
Founded in 1945, Sherrill Furniture Brands remains a privately held, family-owned business, now proudly operating under third-generation leadership with the fourth generation already taking root. As a powerhouse in the industry, Sherrill and its esteemed family of brands—including Sherrill Furniture®, Hickory White®, Sherrill Occasional®, Precedent®, MotionCraft®, Whittemore-Sherrill™, Lillian August® for Hickory White®, and Mr. & Mrs. Howard for Sherrill Furniture®—craft high-end, luxury furniture for designers, trade professionals, and leading furniture retailers across the United States and Canada. For more information, visit: sherrillfurniture.com.
