BECOMING
A multi-act project celebrating 70 years of an evolving identity.
2026 marks a significant milestone for Rimadesio: seventy years of history, innovation, and design vision.
An anniversary that the company interprets as an opportunity for openness, giving shape to a set of experiences conceived to express the values that have guided its evolution.
Thus BECOMING is born, the concept that accompanies Rimadesio throughout the year and brings together a series of initiatives spanning art, architecture, design, and relation.
A unified narrative that brings memory and future, continuity and transformation into dialogue.
BECOMING unfolds as a structured experience, built around concrete and complementary initiatives:
– the evolution of the Rimadesio design collection, signed by Giuseppe Bavuso
– an installation project curated by Juma, open to the public during Milan Design Week 2026
– a dedicated artistic work created by Encor Studio
– a new corporate headquarters, the Rimadesio Campus in Giussano, designed by ACPV ARCHITECTS
A system of narratives that intertwines design and vision, conveying the image of an identity in constant becoming.
The evolution of the Rimadesio collection
BECOMING is first and foremost expressed through the development of the Rimadesio collection, designed by Giuseppe Bavuso, the protagonist of a journey that has consistently defined the company’s identity for thirty-five years.
A collaboration that has had a decisive impact on Rimadesio’s history, structuring the product as a recognizable system that is now an integral part of the debate on contemporary design.
Through Bavuso’s work, Rimadesio has built a precise and measured language, capable of integrating style, technology, and industrial innovation into a coherent and lasting vision.
On the occasion of Milan Design Week 2026, at the flagship store in Via Visconti di Modrone, designed by Giuseppe Bavuso too, the collection is enriched with new materials, finishings, systems, and furnishing pieces. A continuous evolution that interprets design as an open process, in dialogue with architecture and with the contemporary ways of living.
“The collaboration with Rimadesio is a journey that has been built over time, founded on a shared vision of the project and a deep coherence of values. Over more than thirty years of working together, design has become a tool for defining a clear and recognizable identity, capable of evolving without losing continuity. We have developed a language based on rigor, the quality of materials, and technological innovation, interpreting the product as part of a broader system in which technology and industrial innovation themselves serve a unified vision,” says architect Giuseppe Bavuso, designer and art director of the Rimadesio collection.
Palazzo Isimbardi, Milan Design Week 2026
At Milan Design Week 2026, Rimadesio presents BECOMING at Palazzo Isimbardi, which becomes the fulcrum of the experience.
For the first time, the company opens to the public a structured celebratory project, offering a space for meeting and sharing.
Conceived and created by Juma, responsible for Rimadesio’s image and communication for thirty years, the project reflects the ability to translate the company’s values into visual and narrative form, from historical memory to future vision.
“BECOMING tells the story of 70 years of Rimadesio,” says Paolo Mojoli, art director of Juma, “transforming the style and identity of the brand and its evolution through design, innovation, and project into a concrete experience.”
Artistic installation – Courtyard of Palazzo Isimbardi
In the cloister of Palazzo Isimbardi, an installation specially created by Encor Studio takes shape. The Swiss artists and Rimadesio share a research path focused on the themes of light and transparency.
A work that invites reflection on space, time, and becoming, interpreting glass as a living material in transformation.
At the end of Milan Design Week, the installation will continue its journey through a dedicated narrative in Rimadesio flagship and monobrand stores around the world, before arriving at the new Rimadesio Campus in Giussano, where it will be relocated as a symbol of the 70th anniversary.
“For Rimadesio, we imagined a work experienced through both sight and listening, where glass becomes a sensitive threshold rather than a surface,” explains David Houncheringer of Encor Studio. “Aligned with our Subtractive Series, the installation reveals perception slowly—filtering light and sound so that memory, and time emerge as the true materials of the work.”
The immersive room – Sala Affreschi of Palazzo Isimbardi
The Sala Affreschi, a connecting space between the internal courtyard and the large garden of the Palazzo, is transformed into an immersive room dedicated to telling the story of Rimadesio’s evolution in all its dimensions: from the collection to technological innovations in production, from the development of the brand’s international presence to the architectural project of the new headquarters.
An original and visually engaging narrative experience unfolds through images, videos, and sound content, accompanying the public along a journey that conveys the complexity and coherence of Rimadesio’s identity.
The Rimadesio Campus in Giussano, by ACPV ARCHITECTS
Another cornerstone of BECOMING is the new headquarters currently under construction in Giussano, designed by ACPV ARCHITECTS Antonio Citterio Patricia Viel.
The project regenerates an existing industrial area, redefining the relationship between industry, landscape, and community.
The project stems from the transformation and integration of pre-existing industrial buildings, conceived as part of a broader territorial system capable of generating new connections between production, nature, and culture. With an extension nearly twice the size of the previous headquarters, the complex takes the form of a true campus, developed through a regeneration process that enhances and recovers the original structures.
The project introduces advanced technological solutions for production and energy efficiency, shaping workspaces, exhibition areas, and places dedicated to training, art, and well-being.
Landscape is treated as a generative element: the presence of existing trees and green areas with their biodiversity, the permeability of open spaces, and the continuity between interior and exterior help to rebuild a balanced relationship between architecture and environment, restoring ecological, spatial, and cultural quality to a consolidated industrial site.
A headquarters that concretely embodies a contemporary vision of manufacturing, capable of combining innovation, sustainability, and responsibility toward the surrounding territory.
Architects Antonio Citterio and Patricia Viel state:
“The Rimadesio Campus is a project conceived to evolve over time, like the company itself. It is the result of a regeneration process that connects production, landscape, and people born from continuous dialogue with the client. A place that interprets a new idea of industry, technological and integrated, capable of generating not only productive value but also cultural and environmental value.”
A shared vision
With BECOMING, Rimadesio builds a narrative that moves across different languages and scales: art as a symbolic gesture, the event as a space for relationships, architecture as a long-term vision, design as a daily practice.
Seventy years thus become a vantage point from which to reread the path taken and imagine new trajectories.
BECOMING tells the story of an identity that takes shape over time, through projects, spaces, and people. An identity that continues to evolve.
Davide Malberti, CEO, and Luigi Malberti, CFO of Rimadesio, conclude:
“The 70th anniversary of Rimadesio is an opportunity to tell our story and who we are today, retracing the stages of our transformation and opening our gaze to the challenges ahead. With BECOMING, we transform this energy into concrete projects: from the development of the collection to the new headquarters, every choice expresses our confidence in the future, our attention to people, and our desire to interpret design as an experience in continuous evolution.”
MILANO DESIGN WEEK 2026:
Rimadesio Flagship Store
Via Visconti di Modrone 26, Milan
NEW COLLECTION PRESENTATION
April 14–24, 10 am–7 pm | by invitation
April 25–26, 10 am–7 pm | open to the public with registration
Palazzo Isimbardi
Corso Monforte 35, Milan
70TH ANNIVERSARY CELEBRATION
April 20, 10 am–6 pm | Press and exclusive preview
April 21–26, 10 am–6 pm | open to the public with registration
For further information:
Press Office Rimadesio pr***@*******io.it
Chiara Marzullo cm*******@*******io.it +393475643951
Giulia Bagno gb****@*******io.it +393404995101
