Dallas, TX – January 5, 2026 – MarketTime, a leading B2B commerce platform for the gift, home and apparel industries, today announced the acquisition of Aleran Software’s RepDesk and VendorDesk platforms, further strengthening its position as the most comprehensive solution for sales agencies, vendors, and retailers across the wholesale ecosystem.
This strategic acquisition brings together two complementary technologies to deliver a unified, end-to-end solution for order management and payments while reducing industry fragmentation.
“This acquisition is a natural extension of our mission to simplify and scale B2B commerce,” said Todd Litzman, CEO of MarketTime. “RepDesk and VendorDesk have earned the trust of their users by streamlining how reps and vendors connect. By integrating these platforms into the MarketTime ecosystem, we’re accelerating our vision of smarter, more connected, less fragmented wholesale operations.”
RepDesk is a mobile-first sales enablement platform that empowers independent sales reps with timely product data, order entry, and customer insights. VendorDesk complements this by giving manufacturers and brands a centralized hub to manage orders, pricing, inventory, and ERP integrations assuring seamless communication with their sales channels.
“We’re proud of what we built at Aleran, and we appreciate the long-time support of our valued VendorDesk and RepDesk customers,” said Alex Sayyah, CEO of Aleran Software. “To best support our increased focus solving for the complex quoting and sales needs of
mid-sized B2B manufacturers with Connected Commerce, we knew we needed to make a difficult decision. MarketTime is the ideal partner to now take RepDesk and VendorDesk to the next level. Their deep industry expertise and commitment to innovation will unlock even greater value for our customers.”
All existing RepDesk and VendorDesk customers will continue to receive uninterrupted service and support. “As we go into market season, I want to assure customers that there will be no changes to the day-to-day experience – same product, same support team, same pricing, same login,” said Litzman. “Over the next year we will work on a very thoughtful migration path to a platform that incorporates the best of MarketTime, EMUN
and Aleran.”MarketTime will be scheduling a webinar in late January to answer any questions customers may have.
This acquisition follows MarketTime’s recent merger with EMUN and is backed by growth equity partner Hudson Hill Capital, reinforcing its commitment to building the industry’s most trusted and scalable B2B commerce infrastructure.
