October, 2025 | Los Angeles, CA – Designer Kelly Wearstler announces the launch of Side Hustle, a new curatorial platform dedicated to experimentation and cross-disciplinary collaboration. Conceived as both a digital and physical initiative, Side Hustle looks to champion artists and designers working across sculpture, painting, craft, jewelry, music, performance, film, video, culinary culture, automotive design, sport, and more.
Side Hustle will debut its inaugural exhibition, Again, Differently, opening October 16. Each exhibition will live digitally on SideHustleGallery.com, complemented by ephemeral in-person presentations—beginning at an iconic Beverly Hills residence and expanding to other cities and unexpected contexts in future editions. The online platform extends the dialogue beyond a physical gallery, reshaping the archive into a more elastic form. It not only documents each show but also reveals the artists’ processes, the act of making, and the ideas that continue to resonate long after the exhibition ends.
Born from Wearstler’s curiosity and deep engagement with creative disciplines beyond interiors, Side Hustle extends the collaborative spirit that has long defined her studio. For years, she has invited artists and designers to help bring her clients’ visions to life and partnered with many of the world’s leading art advisors. Side Hustle builds on that legacy while shifting the dynamic: here, the artists take the lead, with Wearstler serving as a supporting partner in the process—creating space for ideas to unfold beyond the logic of client or commission.
Each project begins with conversation and culminates in a new body of work—often experimental, editioned, or interdisciplinary. Drawing on Wearstler’s cultural reach, Side Hustle brings together a diverse mix of voices and fosters public engagement with inventive work across mediums from the physical to the digital, from video to movement. The platform reflects the layered, cross-disciplinary ethos that has always shaped Wearstler’s vision. It resists a fixed aesthetic or singular agenda, creating a welcoming site of exchange where creative practitioners come together to share ideas, cross boundaries, and reimagine how and where audiences experience art and design.
“My studio practice has long integrated work from across such a wide range of creative disciplines, it is this exploration that led to the birth of Side Hustle – a space for ideas to unfold beyond the logic of client or commission, working to present works that contribute to the ongoing evolution of design as a cultural practice,” shared Wearstler.
Side Hustle’s inaugural exhibition, Again, Differently, features artists from the U.S., U.K., Europe, and South America, each transforming familiar materials: laced garments, architectural remnants, and salvaged textiles, into works of art and performance. Every artist embodies a methodical pattern of trying, failing, and reimagining, with repetition serving to create memory, meaning, and momentum. The roster includes:
- Dozie Kanu (United States)
- Joana Schneider (Netherlands)
- Mariko Makino (United States)
- Nynke Koster (Netherlands)
- Sam Klemick (United States)
- Sonia Gomes (Brazil)
- Leonor Antunes (Portugal)
- Karl Holmqvist (Germany)
- Madeline Hollander (United States)
Curated to explore how recurring forms, patterns, and gestures can generate entirely new meaning, Again, Differently stages a dialogue between works across mediums including rubber mold, timber, neon, textile, and bronze. The exhibition will be presented in an iconic Beverly Hills Pool House, once the site where the Broccoli’s family screened their James Bond films and now reimagined as a gallery space. Side Hustle’s accompanying online platform allows visitors worldwide to experience the works remotely and discover behind-the-scenes stories about each artist’s process. Wearstler conceived the online platform as a living archive – activated by movement and time, continually evolving with new editorial and directions throughout the duration of the exhibition. Visitors are encouraged to check back often to follow the ongoing evolution of ideas.
Again, Differently suggests that our most profound creative laboratories may reside in our most intimate spaces, where daily practices become artistic expressions and everyday objects hold the power to provoke. Through this inaugural exhibition, Side Hustle invites audiences to reconsider the boundary between living and creating, proposing that the most compelling breakthroughs can emerge from the persistent remaking of the interior world.
Included in Side Hustle’s DNA is a practice Wearstler refers to as Collected Works. Sourcing historical objects has long been a trademark of the designer; here, those objects are repositioned as part of an exhibition narrative, situated in dialogue with contemporary works and broader themes. In Again, Differently, a silver caviar service—whether a platter or a tiered tray—becomes one example, speaking to the exhibition’s exploration of ritual and the ceremonies embedded in everyday life.
Side Hustle’s online platform is a site of experimentation, inviting practitioners from across disciplines to carry the themes in unexpected directions. For Again, Differently, gallerist and cultural impresario Jeffrey Deitch contributes content for the site, while Grammy-nominated producer and DJ Kenny Beats scores the show with an original soundtrack, and renowned fragrance house Perfumehead crafts a distinct atmospheric scent. Together, these interventions turn the digital experience into an active extension of the exhibition—archival, interpretive, and alive with possibility. Not a mirror, but a composition in its own right.
Side Hustle’s Again, Differently debuts online at SideHustleGallery.com on October 16th, and with public viewings by appointment through the site beginning October 17th through November 16th.
For more information, visit SideHustleGallery.com
