Detroit, MI – January 2026 – Regina Andrew Detroit has announced the launch of its new Brand Ambassador Program, an initiative designed to strengthen relationships within the design community and spotlight those who inspire us.
These ambassadors function as an extension of Regina Andrew, creating a shared platform for storytelling, inspiration, and growth. Through the program, brand ambassador partners receive quarterly product access and participate in our affiliate program, which rewards them for authentically sharing the content they already create. The program also unlocks co-marketing opportunities, with ambassador content featured across the bi-annual Golden Hour magazine, blog articles, and social channels. Additional opportunities include High Point Market activations—such as the Fall Fireside Chat series.
The current lineup of brand ambassadors include:
• Rasheeda Gray, Founder and Principal Designer of Gray Space Interiors – Pennsylvania
• Windsor Dalton, Founder Windsor Dalton Designs – North Carolina
• Yvonne Christensen & Nichole Spiers, Co-Founders & Lead Creatives at House West Design – Utah
• Claire Thomas, Multidisciplinary creative, director, and designer – California • Allison Handler, Founder of Allison Handler Design – New Jersey
“To me, lighting is the jewelry of the design. It is one of my favorite categories to source and I find myself coming back to Regina Andrew time and time again. Their breadth of assortment and beautiful product mix make it so easy to continue to be inspired and create spaces that are interesting, full of warmth, and loved and I am excited be a part of this program” said Allison Handler, Founder of Allison Handler Design.
“The available stock selection is amazing, and they have so much more than lighting making it a go to source and one stop shop to support my business clients” said Rasheeda Gray, Founder and Principal Designer of Gray Space Interiors.
“Regina Andrew embodies timeless elegance and a unique sense of luxury that helps to set the mood and vibe for so many of projects” said Nichole Spiers, Co-founder at House West Design.
“The mix of textures, organic materials that are available from Regina Andrew are the perfect blend for many of our project needs” added Yvonne Christensen, Co-found at House West Design.
“The brand ambassador program was a natural evolution of our existing influencer marketing efforts,” says Neil MacKenzie, CMO at Regina Andrew. “By introducing greater structure and support for partners already collaborating with us, we are better positioned to recognize and
celebrate the impactful work they are doing with Regina Andrew. It also enables us to gain deeper insight into what our customers are seeking, while generating high-quality content that can be leveraged across channels.” As the program grows, Regina Andrew plans to expand its roster, welcoming new partners who share a passion for craftsmanship and enduring design.
