de Le Cuona, the globally renowned textile brand, is pleased to announce the relocation and expansion of its New York flagship to a new space within the iconic New York Design Center at 200 Lex. After a successful 15 years in the D&D building, de Le Cuona celebrates a full move to NYDC, the industry’s premier destination for designers, reinforcing their investment in the North American design community. To mark this milestone, Founder Bernie de Le Cuona appointed interior designer Cameron Heller of Heller Studio to craft a distinctive space that embodies the spirit of the brand.
Celebrated for the beauty and quality of their understated fabrics and accessories, de Le Cuona’s new space is calming and moody, with rustic touches tied into the South African and Belgian roots of the brand. Every element highlights the natural beauty and craftsmanship of the textiles. Working with Heller, the brand sought to reinvent the traditional showroom experience. Designed to evoke the intimacy and emotion of entering a home, the space offers visitors a tangible sense of how de Le Cuona’s pieces can live within their own environments.
Architecturally, the open space naturally divides into three zones. Upon entering, visitors experience the fabrics in a variety of ways, from upholstered seating to the cloth ceiling to the fabric color wall. Timber-framed openings then lead into the workroom, a hands-on environment where clients are encouraged to interact with the textiles.
For the design’s overall feel, Heller worked closely with Bernie to encapsulate the brand’s Belgian, English, and South African roots. From rustic touches like rough-hewn wood detailing to distinctive pieces like the Native Bench, seating made by expert crafters and meticulously woven by the highly skilled women basket weavers of the Hlabisa tribe. Another distinct design element is the plaster walls, adding a sensory depth reflective of the showroom’s tactile nature. 
Blending the sensibilities of American and European showrooms, the workroom features full-length fabric wings and a play table where designers can experiment with one-yard samples. A bespoke area with drawers filled with embroidery and custom stitching samples offers insight into the brand’s tailored services. The third room houses the accessory shop, showcasing de Le Cuona cushions, throws, and other decor.
On the opening of the New York showroom, CEO and founder Bernie de Le Cuona comments ‘The D&D building has been a really important part of our story for the last 15 years, but the time is right for us to make the bold move to 200 Lex. I really believe the future for us is at the NYDC and that it will become The Destination for interior designers across New York and the Tri-State area.’
de Le Cuona is proud to join the vibrant community at the New York Design Center, a collective of leading design voices dedicated to creativity, education, and the future of design. The brand begins this new chapter with renewed energy and commitment, continuing to offer natural, high-quality, and responsibly crafted fabrics to today’s designers. In September, de Le Cuona will take part in “What’s New, What’s Next,” NYDC’s annual event at 200 Lex, debuting additions to its collections.
