DALLAS – January 30, 2026 – Dallas Market Center today announced expanded partnerships with more than a dozen hotels in its immediate area to support buyers and exhibitors attending June 2026 Markets. These agreements secure thousands of hotel room nights, ensuring accommodation at typical market rates. However, the only method for securing these rooms is via Dallas Market Center’s travel service.
With FIFA World Cup matches taking place in North Texas this summer, Dallas Market Center proactively planned well in advance to ensure hotel availability for Market attendees. Matches will be held more than 20 miles away from the market center, and only a limited number overlap June Market dates. Dallas Market Center’s hotel partnerships span multiple locations and levels of hotels offering flexibility, locked-in pricing, and convenient access to the marketplace.
“We anticipated increased attention on hotel availability this June and took early action by securing strong hotel partnerships at competitive rates,” said Cindy Morris, president and CEO of Dallas Market Center. “These accommodations are available exclusively when booking through Dallas Market Center’s official housing partner and can scale up to meet increasing demand.”
While regional hotel demand will be higher in June, according to the latest report from a major U.S. hotel group the city of Dallas ranks lowest among World Cup host cities for expected demand and hotel sell-outs. The Dallas–Fort Worth region is one of the largest hospitality markets in the country, with hundreds of thousands of hotel rooms across dozens of cities. As demand builds and inventory sells, Dallas Market Center has the capability to add additional room blocks, allowing the organization to respond quickly and maintain availability.
In support of these efforts, Dallas Market Center has launched a comprehensive outreach campaign to customers, utilizing every major touchpoint including digital platforms, email communications, social media, phone outreach, printed materials, and on-campus messaging. This coordinated campaign reinforces a clear message: hotel rooms are available at Market rates when booked through Dallas Market Center at the following link: https://connectionshousing.us/dallasmarketcenter/
In June 2026, Dallas Market Center will host the Dallas Apparel & Accessories Market, June 16–19, followed by Dallas Total Home & Gift Market and KidsWorld, June 24–30, and Lightovation, June 24–27.
