August 7, 2025 – Century Furniture is proud to announce the appointment of John Jokinen as Vice President of Upholstery. In this new role, Jokinen will oversee all aspects of sales and marketing for Century’s expansive upholstery divisions.
With a strong background in luxury home furnishings, Jokinen brings a wealth of industry experience and market insight. As Vice President, he will be responsible for driving strategic growth across Century’s upholstery offerings, leading the sales and marketing teams, and strengthening customer relationships to further enhance Century’s position in the high-end upholstery market.
“John brings a deep understanding of the high-end upholstery category and longstanding relationships within the industry,” said Alex Shuford, CEO of Rock House Designer Brands. “His leadership will be instrumental as we continue to evolve our upholstery business and align our product offerings with emerging market opportunities.”
Prior to joining Century, Jokinen served as Vice President of Sales, Brand Ambassador, and OEM Relationship Manager at EJ Victor, his family’s company. He began his career as a territory representative in Florida, gaining hands-on experience and building a strong network of industry partners. Jokinen will report directly to Alex Shuford in his new role.
“I am honored to join Century Furniture, a brand I’ve long admired for its craftsmanship and innovation,” said John Jokinen. “I look forward to working with the talented upholstery team to build upon the company’s legacy and help shape its future growth.”
Jokinen holds a Bachelor of Science in Industrial Relations from the University of North Carolina Chapel Hill. He resides in Charlotte, North Carolina with his family.
