Julie A. Palm

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Who seeks designers’ help?

Exclusive Consumer Insights Now research looks at which generations are most likely to want the help of designers. The findings are intriguing.

“Unflattening” creativity

We are experiencing a crisis in creativity — a crisis not from a lack of imagination but one brought on by how we run our businesses, according to “The Creative Unflattening,” new white paper from Future Snoops.

The value of maintaining relationships with real estate agents

Nearly seven in 10 homebuyers are purchasing existing homes, according to exclusive Consumer Insights Now research. Cultivating relationships with real estate agents can ensure you’re the one to transform those outdated kitchens and unfinished spaces.

Is designer financing a new way to aid homeowners?

Exclusive Consumer Insights Now research shows new homeowners are more likely than other consumers to seek a designer’s help — and they are very interested in the idea of financing specifically for design projects.

Where are your next clients going to live?

Looking at moving trends across the country can help you decide where to seek new business — or maybe even relocate yourself.

Closing time: Why your favorite stores are shuttering

More store closures and frustrating online sites show that the omnichannel shopping model consumers were promised isn’t yet living up to its promise, laments Executive Editor Julie A. Palm.

Is your website working for you?

If you want to drive business via your site, you may need more than stunning images of your latest projects.

Three hacks to keeping clients grounded in the AI era

In this life hacks column, we’ve got tips for getting to know your clients better, boosting your creativity and heading off headaches from AI “inspo.”

Adapting to changing households

Last year’s crop of homebuyers had fewer young children but were more likely than ever to live in multigenerational households. What do those trends mean for home design?

The personal touch

When the best source of future work is past clients, nurturing those relationships is an investment you can’t afford not to make. We give you some ideas for how to do it.