Julie A. Palm

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Design opportunities abound in active retirement communities

Active people 55 and older have been flocking to active retirement communities. Savvy designers can build their business by creating and updating the amenity-filled communal spaces that are part of the draw.

Old school marketing

In a deluge of automated, AI-generated digital marketing messages, more traditional marketing methods can stand out — and even help you make a much-needed personal connection

Worth a listen

Using slow times to your advantage. Giving clients that absolute best experience you can. Discovering your superpower. Getting started with AI. A recent crop of podcasts to inspire and engage you.

Standout seating

An equestrian-inspired sofa. A hair-on-hide stool. An armchair with a back and seat that appears to float. We rounded up stunning new and notable sofas, dining chairs and accent chairs.

Designing for all the single ladies

Women who live by themselves account for about 13% of homeowners — and their share of the market is growing. It’s a segment that needs more attention from designers.

Why do you do what you do?

By reevaluating your purpose, you can find more fulfillment in your work and better serve your clients. We’ve got some questions to help you get started.

Is the luxury market collapsing?

Recent reports of falling demand have given producers of luxury consumer goods reason to worry. Is the luxury housing market weakening, too?

You aren’t hallucinating: AI can lead you astray

With AI hallucinations getting worse — and the bots producing some awful verbiage in the home furnishings industry — it’s clear that the high-tech aids still need your judgment, skill and creativity to put them to their best use.

Professional lessons from an unlikely source

A bestselling series of detective novels offers profound guidance you can carry into your own work. It starts with getting comfortable declaring things many of us struggle to say: “I don’t know,” “I need help,” “I’m sorry” and “I was wrong.”

Bienenstock Furniture Library inspires designers

“If you educate yourself on the history of furniture and design, you can use that as inspiration to create the future,” says Karla Jones, executive director of the Bienenstock Furniture Library in High Point. The only way to see the library’s collection of more than 5,000 books is to visit in person. It’s worth the trip.