Arteriors, global leader in luxury lighting, furniture, wall décor and accessories, is pleased to announce two strategic leadership appointments: Robin Daniel has joined as Vice President of Marketing, and Gregory G. Heller will join as Vice President of Product. These new roles mark a significant step forward as the company accelerates its innovation, brand growth and global positioning.
Daniel, who began April 26 at the company’s Dallas headquarters, brings over a decade of experience in the luxury home goods and textiles sector, having held senior marketing roles at Perennials and Sutherland and most recently Peacock Alley. Known for her brand-building acumen and digitally driven marketing strategies, Daniel most recently led omnichannel initiatives that expanded Peacock Alley’s trade reach and increased customer engagement. At Arteriors, she will oversee all client-facing marketing initiatives across digital and print platforms.
“Robin brings a strong point of view, energy, and deep love of design,” said John Hart, CEO of Arteriors. “She understands what it takes to grow a brand thoughtfully while staying true to its creative roots. I’m confident she will be instrumental in ushering in the next phase of our story.”
Daniel said she was honored to join a company “known for creative excellence and design leadership,” and described the position as a rare opportunity to blend passion and strategy to drive sustained growth.
Joining Daniel in expanding Arteriors’ leadership vision is Gregory G. Heller, who assumes his role as Vice President of Product on May 5. With more than 25 years of experience at brands such as Thomasville, Baker Furniture, and most recently, Bernhardt Furniture, Heller is recognized as a respected leader in product innovation and merchandising. He brings expertise in cross-functional team building, trend forecasting, and product development with a sharp focus on consumer experience and brand loyalty.
“Greg is a rare talent in the home furnishings industry, with intimate knowledge of both product and the design trade,” Hart said. “His ability to bring teams together and build powerful, resonant collections will be a tremendous asset to Arteriors.”
At Arteriors, Heller will lead the product roadmap and manage the full life cycle—from creative direction and development to sourcing and execution. He will oversee internal and external design teams, set KPIs, and work cross-functionally with sales and marketing to shape compelling narratives for future collections.
These appointments come as Arteriors continues to build on nearly four decades of design leadership. Founded in 1987, the company is known for its artisan partnerships, designer collaborations, and handcrafted statement pieces that merge tradition with modern sensibility. With a commitment to sustainability and craftsmanship, Arteriors maintains trade-only showrooms across major U.S. markets and London and is a member of the Sustainable Furnishings Council and MindClick.
For more information, visit www.arteriorshome.com.
