DOVER, Del. (Oct. 13, 2025) — WizCommerce, a leading AI-powered B2B commerce platform for the home furnishings, décor, and lighting industries, today announced the launch of WizStudio, an innovative solution that enables manufacturers, wholesalers, and retailers to create professional-quality lifestyle and product images directly from raw product images. This eliminates the need for traditional photo shoots, significantly reducing both time and production costs.
WizStudio will be showcased at the High Point Market during a special Launch Party at the Catalyst Club, open to all wholesale and retail attendees. Guests will have the opportunity to experience the technology firsthand and see how it can transform product storytelling in an increasingly digital market.
A New Way to Bring Products to Life
Creating lifestyle photography in the furniture and décor industry has traditionally been expensive, time-consuming, and logistically complex. WizStudio removes these barriers by combining raw product images with AI-powered visualization to instantly produce high-quality lifestyle scenes, product close-ups, and color or finish variations—all from a single digital workflow.
“WizStudio was built to free creativity from the constraints of traditional production,” said Div Makkar, Co-Founder and CEO of WizCommerce. “It gives brands the ability to showcase products in any setting, in any finish or fabric, at any time—without waiting for samples, shipping, or studio schedules.”
As an early beta tester, Howard Elliott experienced firsthand the efficiencies and quality WizStudio delivers. “We love that we don’t have to write complicated prompts or adjust endless settings—just give WizStudio a simple brief description, and it delivers. It saves us hours of back-and-forth and lets us focus on getting products online and to market faster,” said Brian Berk, President of Howard Elliott.
Key Features
- Instant product visuals: Generate photorealistic lifestyle and product images directly from raw product images—no photography required.
- Dynamic room scenes: Place products in realistic, styled environments and adjust room lighting to match the desired aesthetic.
- Variant generation: Automatically create multiple images for different colors, finishes, or fabrics in minutes from silhouette images and line drawings.
- Faster, cost-effective production: Reduce time and expense compared with traditional photography workflows.
- Efficient service model: Our service model costs up to 80% less than traditional agencies, with significantly faster turnaround times.
Helping Wholesalers and Retailers Compete in a Digital Era
WizStudio is designed to meet the evolving needs of the home furnishings sector, where the ability to present products beautifully and quickly can directly influence sales.
For wholesalers, it eliminates the high cost and time investment of traditional photography, allowing them to refresh digital catalogs, marketing materials, and line presentations more frequently.
For retailers and e-commerce sellers, WizStudio simplifies content creation for websites, marketplaces, and social media—helping teams keep pace with consumer demand for high-quality, lifestyle-focused visuals.
Launch Party at High Point Market
WizCommerce invites all wholesalers and retailers attending High Point Market to celebrate the debut of WizStudio:
Event: WizStudio Launch Party
Date: Sunday, Oct. 26, 2025
Time: 6:30 p.m. until late
Location: Catalyst Club, 214 Lindsay St., High Point, North Carolina (Stop 29 on the Red Line Shuttle)
Open to: Wholesalers, retailers, and market attendees
Join WizCommerce for an evening of fun, food, drinks, and axe throwing, along with live demos and networking opportunities. Attendees will get a firsthand look at how WizStudio is changing the way the home furnishings industry creates lifestyle and product imagery.
About WizCommerce
WizCommerce is a B2B e-commerce platform purpose-built for the home furnishings industry, helping wholesalers, distributors, and manufacturers simplify complex selling processes. The company’s solutions bring together digital catalogs, order management, product visualization, and AI-powered insights in one connected ecosystem. By combining e-commerce, content, and creativity, WizCommerce helps brands work smarter, sell faster, and deliver exceptional customer experiences—from showroom to screen.
Visit www.wizcommerce.com or www.wizcommerce.com/wizstudio to learn more.
