The “Art De Vivre À La Française” exhibition returns to NYC: A celebration of French lifestyle brands

• After successful editions in DC and NYC in 2024, Business France is bringing its Art de Vivre à la Française exhibition back to New York City with new French maisons & Brands.
• On October 8^th & 9^th, the show will assemble a delegation of 36 iconic French brands and showcase French excellence in home decor, fashion and accessories, and beauty.
• You are cordially invited to visit the exhibition at 45 W 25th Street, and to attend panel discussions and a networking cocktail where you will have the opportunity to learn about the companies and meet them in person.

A Curated Selection of 36 Lifestyle Brands & Maisons

New York City, September 8^th – Following the success of exhibitions in DC and NYC last year, Business France’s “Art de Vivre à la Française” exhibition returns, promising a two-day celebration of the elegance and creativity of 36 French brands including home decor, fashion, accessories, and beauty maisons. This October 8^th and 9^th, this showcase invites visitors to embark on a journey exploring the essence of French savoir-faire that has earned the country global recognition for its rich and diverse contributions. Hosted in an exceptional 8,000-square-foot showroom at 45 W 25th Street in Manhattan, the exhibition aims to connect North American trade professionals, retailers, distributors, and showrooms with the best of French Art de Vivre.

Among the exhibitors:

• 21 home decor brands, ranging from premium outdoor furniture by Ego Paris to sculptural centerpieces by Maison Ferdie, astonishing gilded decorative objects by Ulgador and timeless tableware designs by Degrenne
• 8 fashion brands, featuring iconic Louis Vuitton handbags and a cohort of high-end jewelry brands brought together by Franceclat
• 7 beauty and wellness brands ranging from world-renowned Guerlain perfumes to luxurious infrared devices by Vital Tech

Members of the press are invited to attend an exclusive guided tour of the exhibition on October 8^th at 10:30 AM. This is a unique opportunity to meet the exhibiting brands and explore the stories behind their products.They are also welcome to attend the panel discussions and the networking cocktail, which will be organized at 6:00 PM on October 8^th.

Please RSVP to attend: lea.ritadecampos@businessfrance.fr

Panel Discussions Schedule:

Wednesday, October 8

• 2:00 PM – 2:45 PM: From Paris to L.A.: How to Captivate the American Beauty Consumer
• 5:00 PM – 6:00 PM:Innovation and Design Evolution: From Creation to Experience with
  • Cesar Giraldo, Interior Designer 
  • Antoine Roset, CEO, Ligne Roset 
  • John Sadlon, Global Principal, Perkins & Will 
  • Drew Pucci, CEO, Ralph Pucci International 

Thursday, October 9

• 10:30 AM – 11:15 AM: Leadership in Luxury and Fashion: Innovation, Sustainability, and Customer Experience
• 2:00 PM – 2:30 PM: USA Moodboard: Early Signals That Predict Major Trends

A Trip Through France

The exhibition will take the visitors on a journey through France’s diverse regions, that are home to many traditional practices celebrated by the EPV label (Living Heritage Company) that recognizes exceptional artisanal and industrial savoir-faire.

The exhibition will shepherd visitors through these varied products, underscoring the supreme quality of the French art de vivre. For instance, visitors will have the opportunity to explore the stories behind Normandy’s coastal lifestyle with authentic striped shirts by Saint James and net bags by Filt or Parisian maisons like Ulgador and Maison Ferdie.

“France is globally recognized for its influence on lifestyle and design. Despite a challenging geopolitical and economic context, American consumers remain convinced of French quality and interested in prioritizing exceptional products for their daily life: 61 % of U.S. consumers say quality is the main reason they continue to buy luxury goods,” says Sébastien Vicente, Managing Director of the Lifestyle Department at Business France North America. “With this exhibition, our goal is to offer North American professionals a unique opportunity to discover the finest expressions of French savoir-faire, from timeless craftsmanship to contemporary innovation.”