New York – April 2025 – After 25 years at the forefront of global trend forecasting, Fashion Snoops is declaring a bold new mission: to safeguard creativity from an algorithm-driven slide into sameness. Rebranding to Future Snoops, the company champions human creativity as the ultimate competitive advantage in an age where sameness has become the greatest business risk of all.
In a world becoming increasingly homogenized by data-driven decisions, Future Snoops is championing a different path forward. The agency, powered by a team of global wayfinders valued for their vision and instinct, sees the warning signs everywhere: creativity will continue to flatten into a self-reinforcing cycle of sameness if decisions are outsourced only to an algorithm.
To coincide with the rebrand, the company has released a provocative new report: “The Creative Unflattening.” More than a forecast, it’s a blueprint for businesses to break free from “The Age of Average.” The key findings include:
● Despite infinite data and cutting-edge technology, creative stagnation and market homogenization across industries prevails
● What companies optimize for efficiency, they lose in distinctiveness ● What companies gain in predictability, they sacrifice in possibility
● That creativity is the currency of the future
From First Spark to Breakthrough Innovation
With a 25-year dedication to understanding the undercurrents of consumer behavior and cultural values before they surface, Future Snoops brings AI-powered tools together with the creator to ignite new possibilities that algorithms alone simply can’t capture.
Founded in 2000 by Itay Arad and Lilly Berelovich, Future Snoops has grown from a New York startup into a truly global force. Their influence spans across womenswear, menswear, accessories, youth, active, home, tech, automotive, food + drink, beauty and wellness, guiding brands toward distinctiveness in a world pushing toward sameness.
Lilly Berelovich, FS Co-Founder & CCO explains:
“Our evolution to Future Snoops reflects our core belief: in an increasingly homogenized world, creativity is the currency of the future—and it needs a human pulse. We don’t just deliver trends—we create space where ideas ignite, helping to fuel the breakthroughs only you can see.”
To mark this milestone, Future Snoops is partnering with ANDMORE, High Point Market Authority, Interwoven by the International Textile Alliance, and the American Home Furnishings Hall of Fame to redefine how the home and interiors industry experiences trend forecasting.
This multi-organisation partnership unites the most influential platforms in home furnishings to spotlight Future Snoops’ visionary approach to cultural insight and product innovation. Through immersive exhibits, live panel discussions, and interactive installations at High Point Market in April, the collaboration will amplify a shared commitment to design leadership, storytelling, and shaping the future of the home industry. A full schedule of Future Snoops’ events at https://www.highpointmarket.org/Events.
The new Future Snoops digital ecosystem
Future Snoops has built AI tools that don’t just protect it, they amplify it:
● The new AI Companion answers questions, breaks down trend information, and generates fresh creative angles directly within the Macro Trends section. Find the image you need through the visually connected and AI-enhanced related image searches or go beyond FS with integration into Google Lens.
● AI Art Live transforms written concepts and sketches into fully realized visuals in seconds without ever leaving the platform. Even technical tasks become effortless with one-click background removal. These aren’t just features; they’re tools designed with purpose: turning
creative instincts into market-ready concepts with unprecedented speed and clarity. Future Snoops calendar of events taking place at High Point Market
HALL OF FAME TREND EXHIBIT: Cultivate
April 26 – 30 · American Home Furnishings Hall of Fame
Presented by American Home Furnishings Hall of Fame & ANDMORE
● Crafted. Considered. Connected. In an era of uncertainty, consumers crave objects with depth—pieces that carry soul, story, and tradition. Cultivate explores a movement rooted in authenticity, honoring the artisans, materials, and heritage shaping tomorrow’s interiors.
TREND GALLERY: FW 25/26
April 26 – 30 · Suites at Market Square, Top Floor
Presented by ANDMORE
● An immersive dive into FW 25/26’s defining narratives—Cultivate, Delight, Merit, and Repose. Step into a multisensory space where design meets emotion, revealing how consumers will seek joy, meaning, and balance in the seasons ahead.
STYLE SPOTTERS PRESENTS: Designing with Depth—Reclaiming Authenticity in Design April 26 · 10:30am · Hall of Fame
Presented by Markor
● Authenticity isn’t a trend—it’s a design imperative. Join Style Spotters Evan Millárd and Victoria Holly, Katie Gumerson of ART Home Furnishings and Jaye Anna Mize as they explore how personal storytelling, heritage, and materiality are shaping the next wave of interiors.
#Trending: Forecasting, Spotting & Creating In-Demand Work
April 27 · 11am · Eichholtz
● What’s shaping design’s next big moves? Patti Carpenter, Ryan Saghian, and Edwin van der Gun join Jaye Anna Mize to decode the forces influencing tastemakers, trendsetters, and the styles clients will covet next. Stay for brunch, insights, and inspiration.
KEYNOTE: From Fashion to Interiors – Leveraging Brand Identity Across Industries April 27 · 3pm · High Point Theatre
Presented by High Point Market Authority in partnership with the Diversity Advocacy Alliance ● Shark Tank’s Daymond John joins Jaye Anna Mize and Patti Carpenter to reveal how designers can expand their brand identity across industries. From licensing to longevity, this session is all about scaling creative vision. Doors open at 2:30pm.
FW 25/26: Redefining Spaces with Meaning & Joy
April 27 · 4pm · Suites at Market Square, Seminar Room
Presented in partnership with ANDMORE
● Tactile, timeless, and technology-infused—design in 25/26 is about creating homes that feel like sanctuaries. Michael Fisher unpacks how craftsmanship, color, and culture will shape the way we live.
TEXTILE TRENDS UNVEILED: FW 25/26
April 29 · 10am · The Point on Commerce Ave.
Presented by International Textile Alliance & Interwoven
● Textiles tell the story of a season. Jaye Anna Mize and Carrie Dillon decode the key shifts in color, material, and pattern that will define the future of fabric design.
