StyleCraft
I have titled this set of three articles “One Thousand Butterflies” for two reasons. One…
The West Coast debut of Norman Wyatt Home Lifestyle Collection with StyleCraft will debut at Las Vegas Market July 28 – Aug 01, 2024.
Austin Allen James’ fresh perspective offers innovative ways to create intentional, wellness-focused spaces that resonate on a deeper level. Expand your professional toolkit with insights that merge artistry, poetry, and mindfulness in design.
Austin Allen James explores unconventional shapes, materials, and creative approaches to design lamps as sculptural art pieces that set the mood and create a unique ambiance in any space.
Austin Allen James’ thought-provoking piece explores how to escape design monotony by blurring the lines between art forms.
Norman’s Lifestyle Collection is the perfect aesthetic blend with a sense of refined artistry that is all his own.
Like red shoes with pressed blue jeans, one must possess verve in a market setting. I love to feel the exhilaration of “standing in front of a wall selling art.” I was hooked. As Mario Andretti is famous for saying, “If everything seems under control, you are just not going fast enough.” I could not wait for the next market and new, shiny objects to sell. Most of us are entrepreneurs. Manufacturers and Reps alike run their own business: feast or famine.
This new collection of pillows was inspired from the Bavarian painter Barbara Regina Dietzsch. Reimagining colors and hues into a jewel saturated tone, we rendered these finches into a larger than life form on our silky satin fabric and created pillows that accent any space indoors and out. Covers are all removable, machine washable, and fade resistant.
The exclusive East Coast launch of Austin Allen James x StyleCraft Lifestyle Collection is coming to Fall High Point Market with even more exciting products than what first debuted at the summer markets. The expanded launch of StyleCraft’s new lifestyle collection will feature more than 90 + products in categories including furniture, casegoods, lighting, accessories, pillows, artwork, mirrors & wall decor.
This Summer at Las Vegas Market, artist and product designer Austin Allen James unveiled his new collection of art, case goods, lighting, and soft goods with Stylecraft. This week we caught up with Austin for a wide-ranging conversation about the intersection of art and functional product design, how you know when the work is finished, the pursuit of universal beauty, and why he is glad he didn’t know anything about the business of art and design before committing to it.