retail stores
For designers entertaining the idea of opening their own store, Christopher Kennedy offers some sage advice. “Running a design firm, sometimes you are your own best customer,” he said. “Owning a retail store is really useful when you need to pick up some accessories last minute to art a photoshoot. You really need the same level of dedication to both [your firm and store] to maintain a cohesive brand. And you can get burned out trying to do it all.” Kennedy admitted that he was too hands-off with the retail side of the business, focusing heavily on design clients. He took some time to step back and reevaluate how he could best serve his clients and community. The result is a new, tailored showroom, tucked into a business center in downtown Palm Springs. It doesn’t have the same tourist foot traffic as the previous space, but it’s calm, crisp, and feels like home.