Wendy was an early adopter of Houzz, advertising on the platform as far back as 2015. She still attributes much of her success to Houzz, and specifically being an early adopter. For a designer getting started today, they may not have as much success on the already saturated platform. It may behoove them to get experimental and trailblaze a newer platform. Find the place in the Wild West that doesn’t already have a populated boom town and become the mayor.